The List tracks marketing technology platforms, suites, and the companies behind them: who's rising, who's steady, who just changed hands. Independent and continuously updated.
Monthly score movement across our lists.
Take a look at trending platforms grouped together by B2C, B2B, and other focus areas. Individual features may vary from category to category, but market momentum matters.
See the rankingsWe interview the executives running these platforms on The Agile Brand podcast, and record hands-on product walkthroughs on One Amazing Thing. Those conversations sit on the platform profiles, so you can hear what a company says about itself next to what the data says about it.
A daily index of publicly traded marketing technology companies, benchmarked against the broader market. It's the one place to see how the sector is performing as a sector.
View the index187 platforms in the directory are private-equity owned across 95 firms. Ownership changes how a product gets built and priced, and it's rarely stated on a vendor's website. We track it.
See ownership data49 categories, from CDPs to content supply chain. Each one includes the current tier for every platform in it, plus links to the latest third-party coverage and review sites so you can get the full picture.
All categoriesPlatforms can't pay for placement or improved rankings. Positions are earned by demonstrating momentum.
How the scoring worksThe List tracks thousands of marketing technology, adtech, customer experience, and AI platforms, along with the companies and vendors behind them. Every month, each one gets a read on where it stands: Setting the Pace, Rising, Steady, or Watching. When a platform moves, we say what moved and why.
The List is published by The Agile Brand Guide, where we interview the executives running these platforms and record hands-on demos of their products. Those conversations live on the platform profiles, so what a company says about itself sits right next to what its signals say.
Nobody pays to be here and nobody pays to rank higher.
The List is for people who need to know what's happening in martech right now, not what a report concluded three months ago.
Marketing and operations teams use it to track their own stack and see what's changed around it. Vendors watch their category and their own standing in it. Agencies and consultants get a current read across the market without doing the research themselves. Investors and corporate development teams follow ownership changes and sector performance.
If you're running a formal procurement process, the analyst firms do that job well, and we link to their most recent coverage on every category page. What The List adds is timing: who's shipping, who's changed hands, who's gone quiet, and who just showed up.