The List is a running record of what's changing in marketing technology, adtech, e-commerce, CX, and more.
The List is a continuously updated ranking of marketing technology platforms, suites, and the companies behind them. Scores are recalculated every month so the ordering reflects the state of the market right now.
Lists may compare platforms with different features, but they show market momentum and where the industry is headed. We curate lists to focus them on things like B2C, B2C, and SMB.
Every score combines four dimensions: Innovation Index, Organizational Strength, Customer Mix, and Vision Index. The full breakdown lives on the Methodology page.
Marketers evaluating tools, analysts tracking the space, and the platform teams themselves all use The List. Approved profile owners can keep their information accurate via the claim and edit workflow.
The rankings. Focused lists instead of one enormous leaderboard: the Agile Brand 50, B2B 50, Startup 50, and rankings within specific categories.
Platform profiles. What a platform does, who owns it, where it sits this month, and (where one exists) an executive interview or a demo.
Ownership tracking. Many platforms in the directory are private-equity owned across hundreds of firms. That shapes pricing, roadmap and support, and it's almost never disclosed on a vendor site.
The Agile Brand Guide Index. A daily index tracking publicly traded marketing technology companies against the broader market.
Third-party coverage links. Every category page points to third party analyst and reviews (we don't scrape, so you'll need to follow the links), so you can go deeper when you need to.