The List is a monthly, transparent ranking of marketing technology platforms, suites, and companies. Learn what we measure, how the rankings are organized, and who The List is for.
The List is a continuously updated ranking of marketing technology platforms, suites, and the companies behind them. Scores are recalculated every month so the ordering reflects the state of the market right now.
We slice the market into focused lists — Agile Brand 200, Companies 50, B2B 50, Startup 50, and category-specific rankings — so you can compare like with like.
Every score combines four dimensions: Innovation Index, Organizational Strength, Customer Mix, and Vision Index. The full breakdown lives on the Methodology page.
Marketers evaluating tools, analysts tracking the space, and the platform teams themselves all use The List. Approved profile owners can keep their information accurate via the claim and edit workflow.