The Experience Management (XM), Voice of the Customer (VOC), and Surveys category encompasses platforms designed to collect, analyze, and act on customer fee...
The Experience Management (XM), Voice of the Customer (VOC), and Surveys category encompasses platforms designed to collect, analyze, and act on customer feedback and experience data. These tools enable marketers to measure customer sentiment, identify pain points, and optimize user journeys by leveraging structured and unstructured feedback across multiple touchpoints. This category is critical for customer-centric businesses seeking to improve retention, enhance brand loyalty, and drive dat...
The Experience Management (XM), Voice of the Customer (VOC), and Surveys category encompasses platforms designed to collect, analyze, and act on customer feedback and experience data. These tools enable marketers to measure customer sentiment, identify pain points, and optimize user journeys by leveraging structured and unstructured feedback across multiple touchpoints. This category is critical for customer-centric businesses seeking to improve retention, enhance brand loyalty, and drive data-informed decision-making. By integrating feedback mechanisms into broader marketing strategies, these platforms empower organizations to align their offerings with customer expectations and market demands.
Based on The Agile Brand Guide List composite scoring across innovation, organizational strength, customer signals, and vision, the top 5 Experience Management, VOC, Surveys platforms in 2026 are: 1. SurveyMonkey; 2. GetFeedback; 3. Qualtrics XM for Customer Experience; 4. Medallia Customer Experience; 5. Typeform.
Key capabilities tracked for Experience Management, VOC, Surveys platforms include: Survey design & templates (NPS, CSAT, custom), Real-time analytics & dashboards, Multi-channel distribution (email, SMS, web, in-app), Question logic & branching (skip, piping, randomization), Panel management & respondent recruitment, and Text/sentiment analysis & AI insights. The Agile Brand Guide List defines and scores these capabilities consistently across every vendor in the category.
Experience Management, VOC, Surveys platforms are most commonly deployed in Technology & Software, Healthcare & Life Sciences, Financial Services & Banking, and Retail & E-commerce, based on the published industry focus of vendors in this category.
Each platform receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index, Organizational Strength, Customer Signals, and Vision Index. Scores are recalculated regularly from public evidence and are explained in detail on the methodology page.
Start by matching capabilities to your top use cases, then compare the leading vendors by composite score, customer signals, and industry fit. SurveyMonkey currently ranks first in the Experience Management, VOC, Surveys category, but the right platform depends on your scale, region, and existing tech stack.