{"id":"979fce25-27a2-440e-a5c6-ec88a21224c7","companyId":"879e75d4-7e96-45eb-90a3-2c7c34718c73","summary":"Actionable is a Paris-based AI startup founded in April 2024 that develops a predictive customer experience platform for large enterprises. The platform ingests transactional, CRM, operational, and web analytics data to forecast individual customer satisfaction, churn risk, complaint likelihood, and repeat-purchase probability in real time. The company operates in the customer intelligence and predictive CX segments of the marketing technology market.","sections":[{"body":"Actionable operates as a B2B software company focused on predictive customer experience analytics. Its core offering is an AI-powered decision engine that predicts customer behaviour and explains the drivers behind key performance indicators [1]. The platform ingests raw tabular data—transactions, logs, and CRM records—across multiple enterprise sources, then automatically reconstructs the customer journey inside what the company calls a 'Common Customer Data Model' specific to each client's industry [2]. This model covers transactions, operations, CRM, and web analytics for sectors including retail, financial services, insurance, transport, energy, telecoms, and automotive [2]. A complementary autonomous AI agent, branded Actionable Intelligence, was launched in April 2025 and is positioned as an on-demand data analyst capable of answering business queries on structured enterprise data in natural language, with every answer auditable and linked to its underlying data [1][3].","heading":"Overview"},{"body":"Actionable was co-founded in April 2024 by Nans Thomas and Nicolas Rieul [4]. Rieul previously held management positions at Criteo, eventually leading its European operations, and served as chairman of Alliance Digitale, the French digital industry association, before co-founding the company [5]. Thomas had prior entrepreneurial experience and had previously served as chief product officer at Innovorder, and had developed and sold Wino, a platform for independent retailers [5]. Five months after launch, in September 2024, the company raised a €2 million pre-seed round led by Axeleo Capital, with participation from Source Ventures and more than 30 business angels [4]. In September 2026, Actionable raised an additional $10 million in a round led by Hi inov–Dentressangle, with Axeleo Capital increasing its existing stake, bringing total funding to approximately $12.3 million [5][6]. The company stated the funds would be used for hiring in product, engineering, and sales, and for expansion into the US market via reseller partners [5].","heading":"History"},{"body":"Actionable situates itself in the customer intelligence and predictive CX market, which was valued at $22.35 billion in 2025 and is projected to grow to $84.22 billion by 2034 [5]. The company reports mapping the journeys of 117 million consumers for enterprise clients in retail, financial services, insurance, transport, and energy [2]. Publicly named clients include Carrefour, SNCF (French national railway), Engie, and Edenred [2]. Actionable and Engie were awarded the Gold Award in the 'AI for CX Back Office/Operations' category at the CX Awards 2026 [1]. An earlier CX Awards 2025 Gold Award in the 'AI for CX' category is also cited in company materials [1]. At the pre-seed stage in late 2024, the company listed seven beta customers, including Ouigo, Mirakl, Audiens, Strapi, United Heroes, Ticketac, and Vibe [7].","heading":"Market Position"},{"body":"Actionable competes in a market segment currently dominated by established survey-and-feedback platforms. The largest players by transaction value are Qualtrics, which SAP sold to Silver Lake and CPP Investments for $12.5 billion in 2023, and Medallia, acquired by Thoma Bravo for $6.4 billion in 2021 [5]. Tracxn identifies Gong, DataRobot, and Kumo among Actionable's active competitors, and notes the company faces approximately 450 active competing companies in the space [8]. A key differentiator cited by independent trade press is Actionable's focus on operational and transactional data rather than survey-collected feedback: the platform assesses each customer's likelihood of quitting, complaining, or making repeat purchases through behavioral signals rather than survey responses [5]. Trade press has noted uncertainty about whether large enterprises will select a two-year-old French startup over established providers such as Qualtrics or Medallia for this capability [5].","heading":"Competition"}],"keyFacts":[{"label":"Founded","value":"April 2024","sourceIndex":4},{"label":"Headquarters","value":"Paris, France","sourceIndex":4},{"label":"Co-founders / Co-CEOs","value":"Nicolas Rieul and Nans Thomas","sourceIndex":4},{"label":"Total Funding Raised","value":"~$12.3 million (€2M pre-seed, Sept 2024; $10M round, Sept 2026)","sourceIndex":5},{"label":"Lead Investors","value":"Hi inov–Dentressangle (Series lead, 2026); Axeleo Capital (pre-seed and follow-on)","sourceIndex":6},{"label":"Notable Clients","value":"Carrefour, SNCF (Ouigo), Engie, Edenred","sourceIndex":2},{"label":"Consumer Journeys Mapped","value":"117 million consumers","sourceIndex":2},{"label":"Industry Awards","value":"Gold Award, AI for CX Back Office/Operations, CX Awards 2026 (with Engie)","sourceIndex":1}],"sources":[{"url":"https://actionable.live/","date":"2024","title":"Actionable: AI engine to predict and act on customer data","publisher":"Actionable (official website)"},{"url":"https://www.europesays.com/france/76452/","date":"2026-09","title":"Paris-based Actionable raises €8.6 million to scale its predictive customer experience platform","publisher":"Europe Says"},{"url":"https://lareclame.fr/actionable-actionableintelligence-314403","date":"2025-04-29","title":"Actionable, la startup de Nicolas Rieul, lance son agent conversationnel « Intelligence »","publisher":"La Réclame"},{"url":"https://www.eu-startups.com/2024/09/paris-based-actionable-nabs-e2-million-to-enhance-its-customer-satisfaction-prediction-ai/","date":"2024-09-10","title":"Paris-based Actionable nabs €2 million to enhance its customer satisfaction prediction AI","publisher":"EU-Startups"},{"url":"https://techfundingnews.com/actionable-raises-10m-hi-inov-predictive-customer-experience/","date":"2026-09","title":"Paris startup Actionable raises $10M to take its predictive customer experience engine to the US","publisher":"Tech Funding News"},{"url":"https://www.finsmes.com/2026/09/actionable-raises-usd10m-in-funding.html","date":"2026-09","title":"Actionable Raises USD10M in Funding","publisher":"FinSMEs"},{"url":"https://lareclame.fr/actionable-nicolas-rieul-297230","date":"2024-08-02","title":"Nicolas Rieul fonde Actionable, la startup qui booste la satisfaction client grâce à l'IA","publisher":"La Réclame"},{"url":"https://tracxn.com/d/companies/actionable/__zfhYhmzRuuh0c0qgTL-Vq5HpgzD20Yq67P3B3jNRlls","date":"2026","title":"Actionable - 2026 Company Profile, Team, Funding & Competitors","publisher":"Tracxn"}],"additionalLinks":[{"url":"https://www.eu-startups.com/2026/09/paris-based-actionable-raises-e8-6-million-to-scale-its-predictive-customer-experience-platform","date":"2026-09","title":"Paris-based Actionable raises €8.6 million to scale its predictive customer experience platform","publisher":"EU-Startups"},{"url":"https://www.thesaasnews.com/news/actionable-raises-10m-in-funding/","date":"2026-09","title":"Actionable Raises $10M in Funding","publisher":"The SaaS News"},{"url":"https://www.crunchbase.com/organization/actionable-e133","date":null,"title":"Actionable - Crunchbase Company Profile & Funding","publisher":"Crunchbase"},{"url":"https://actionable.live/intelligence","date":null,"title":"Actionable | Predict Customer Satisfaction","publisher":"Actionable (official website)"},{"url":"https://fr.linkedin.com/in/nicolasrieul","date":null,"title":"Nicolas Rieul - Actionable | LinkedIn","publisher":"LinkedIn"},{"url":"https://lareclame.fr/actionable-levee-de-fonds-303488","date":"2024-09-10","title":"Nicolas Rieul lève 2 millions d'euros pour Actionable et son IA de satisfaction client","publisher":"La Réclame"}],"confidence":"high","unverifiedNotes":"The company's precise employee headcount as of September 2026 could not be confirmed from a reliable independent source; estimates from aggregator sites varied and were excluded. The exact date of the September 2026 $10M round closing was not confirmed beyond 'September 9, 2026' cited by one aggregator (The SaaS News). Actionable's registered legal entity name and jurisdiction of incorporation were not confirmed in the sources retrieved. The Crunchbase profile lists headquarters as Nancy, Lorraine, France, which may reflect an earlier or registered address; all trade press sources cite Paris as the operational headquarters.","model":"claude-sonnet-4-6","generatedAt":"2026-09-24T08:54:14.742Z","fieldCitations":[]}