{"id":"532eba8c-2551-4f2f-999c-f50c82371a81","companyId":"f4b9b037-3da4-43c3-95bc-b600123fab84","summary":"Attentive is an American AI-powered mobile marketing platform that provides marketing automation designed to help businesses personalize consumer engagement across SMS, email, RCS, and push channels. Founded in 2016 and headquartered in New York City, it operates in the SMS marketing, email marketing, and marketing automation categories. The platform is used by more than 8,000 businesses globally and targets consumer-facing brands in retail, e-commerce, media, travel, and related verticals.","sections":[{"body":"Attentive (also known as Attentive Mobile) is an AI-powered omnichannel marketing platform that enables brands to engage customers through personalized SMS, email, RCS, and push messaging [1]. The company's product suite is built around subscriber lifecycle management, offering tools for subscriber acquisition, campaign automation, triggered journeys, audience segmentation, and two-way conversational messaging [3]. A flagship capability is its patented \"two-tap\" mobile opt-in technology, which allows consumers to subscribe to a brand's text messaging program directly from a website call-to-action without manual data entry [15]. Attentive Signal, the company's identity resolution layer, uses server-side technology and cross-device matching to identify website visitors and build unified customer profiles for personalization [5]. The platform targets consumer verticals including retail and e-commerce, media, travel, restaurants, and sports [5], and as of 2024 the company reports operating across more than 70 industries [43].","heading":"Overview"},{"body":"Attentive was founded in 2016 by Brian Long and Andrew Jones [4]. The founders had previously co-founded TapCommerce in 2012, a mobile app advertising startup that was acquired by Twitter in 2014 [15]. In February 2018, the company raised a $13 million Series A led by Bain Capital Ventures [15]. A $40 million Series B followed in 2019, and a $110 million Series C was raised in April 2020 [55]. The Series C was extended by an additional $40 million in April 2020 [15]. In September 2020, Attentive closed a $230 million Series D led by Coatue Management, bringing its total raised to $394 million and its valuation to $2.2 billion [15]. In March 2021, the company raised a $470 million Series E, bringing total funding to approximately $863–866 million [15][14]; the Series E round valued the company at approximately $6.9 billion [56]. Notable investors include Sequoia Capital, Coatue, and Bain Capital Ventures [18]. CB Insights recorded that Attentive acquired Privy in June 2021 [58], and Owler records an acquisition of SaveMySales, Inc. also in June 2021 [16]. In June 2023, Amit Jhawar was named CEO after serving as president since January 2021 [15].","heading":"History"},{"body":"Attentive operates in the SMS marketing, marketing automation, and RCS business messaging software categories as classified by G2 [32]. The platform reported more than 8,000 brand customers as of 2023 [4], including Urban Outfitters, Steve Madden, Crate & Barrel, GUESS, CB2, and Dickey's Barbecue Pit [15][43]. Attentive has been named to the Deloitte Technology Fast 500 for four consecutive years (2021–2024) [43]. In 2024, it ranked in the top 25 on the Forbes Cloud 100 list for the fourth consecutive year [42]. In 2021, it ranked third in North America on the Deloitte Fast 500 and twelfth on the Forbes Cloud 100 [4]. Gartner named Attentive a \"Cool Vendor in Conversational Marketing\" in 2018 [4]. A commissioned Forrester Consulting Total Economic Impact study found that a composite Attentive customer experienced $10.11 million in total benefits over three years, representing a 181% return on investment [43]. CB Insights included the company in its 2020 list of future consumer unicorns [15]. The platform has expanded to more than 20 countries, with reported revenue growth of 128% in the United Kingdom and 125% in Australia as of 2024 [43].","heading":"Market Position"},{"body":"Attentive's primary direct competitors in the SMS and omnichannel marketing space include Klaviyo, Postscript, Yotpo, Emotive, Braze, and Iterable [8][11]. Attentive and Klaviyo are the two most frequently compared platforms in the SMS and email marketing category [28]. On G2, reviewers rate Attentive higher in quality of support (9.3 vs. Klaviyo's 8.4) and bulk SMS capabilities (9.1 vs. 8.6), while Klaviyo scores higher in segmentation (9.0 vs. 7.5), email personalization (9.0 vs. 7.1), and automated email responses (8.9 vs. 7.2) [32]. Third-party analysis positions Attentive as a more specialized SMS solution suited to larger enterprises, while characterizing Klaviyo as stronger for email-first businesses and those seeking a CRM-like unified data layer [27]. Postscript is generally positioned as an SMS-focused alternative for Shopify-native merchants [26]. Platforms such as Braze and Iterable are noted as broader customer engagement alternatives that extend beyond SMS and email to additional channels [54]. Attentive's managed-service model, white-glove onboarding, and enterprise-grade compliance tooling are frequently cited as differentiating attributes in third-party comparisons [22][27].","heading":"Competition"}],"keyFacts":[{"label":"Founded","value":"2016","sourceIndex":4},{"label":"Headquarters","value":"New York City, NY (with offices in San Francisco, London, and Sydney)","sourceIndex":4},{"label":"Total Funding Raised","value":"~$863–866 million across multiple rounds through 2023","sourceIndex":14},{"label":"Peak Valuation","value":"~$6.9 billion (following March 2021 Series E)","sourceIndex":null},{"label":"Employees","value":"1,001–5,000 (LinkedIn); ~1,503 per PitchBook","sourceIndex":10},{"label":"CEO","value":"Amit Jhawar (named CEO June 2023)","sourceIndex":15},{"label":"Customers","value":"More than 8,000 businesses globally (as of 2023)","sourceIndex":4},{"label":"Key Investors","value":"Sequoia Capital, Coatue, Bain Capital Ventures","sourceIndex":18}],"sources":[{"url":"https://en.wikipedia.org/wiki/Attentive_(company)","date":"2025","title":"Attentive (company)","publisher":"Wikipedia"},{"url":"https://www.attentive.com/about","date":null,"title":"About Us - Our Company, Team, and Investors","publisher":"Attentive"},{"url":"https://help.attentivemobile.com/hc/en-us","date":null,"title":"Attentive Help Center","publisher":"Attentive"},{"url":"https://research.contrary.com/company/attentive","date":null,"title":"Report: Attentive Business Breakdown & Founding Story","publisher":"Contrary Research"},{"url":"https://www.linkedin.com/company/attentivehq","date":"2026","title":"Attentive | LinkedIn","publisher":"LinkedIn"},{"url":"https://forgeglobal.com/attentive_ipo/","date":"2024-01-22","title":"Attentive IPO Timeline and Financing Details","publisher":"Forge Global"},{"url":"https://www.attentive.com/blog/attentive-raises-230-million-series-d-investment-led-by-coatue","date":null,"title":"Attentive Raises $230 Million Series D Investment, Led by Coatue","publisher":"Attentive"},{"url":"https://www.owler.com/company/attentive3","date":null,"title":"Attentive's Competitors, Revenue, Number of Employees, Funding, Acquisitions & News","publisher":"Owler"},{"url":"https://www.cbinsights.com/company/attentive-mobile/financials","date":null,"title":"Attentive Stock Price, Funding, Valuation, Revenue & Financial Statements","publisher":"CB Insights"},{"url":"https://www.adexchanger.com/ai/ai-startup-attentive-is-making-sms-marketing-more-persona/","date":"2024-03-19","title":"AI Startup Attentive Is Making SMS Marketing More Personal","publisher":"AdExchanger"},{"url":"https://www.attentive.com/press-releases/attentive-named-to-the-2024-deloitte-technology-fast-500-tm-for-the-fourth-consecutive-year","date":"2024-11-22","title":"Attentive Named to the 2024 Deloitte Technology Fast 500™ for the Fourth Consecutive Year","publisher":"Attentive"},{"url":"https://www.attentive.com/press-releases/attentive-ranks-in-top-25-on-2024-forbes-cloud-100","date":"2024-08-08","title":"Attentive Ranks in Top 25 on 2024 Forbes Cloud 100","publisher":"Attentive"},{"url":"https://www.g2.com/products/attentive/reviews","date":"2026","title":"Attentive Reviews 2026: Details, Pricing, & Features","publisher":"G2"},{"url":"https://www.g2.com/compare/attentive-vs-klaviyo","date":null,"title":"Compare Attentive vs. Klaviyo","publisher":"G2"},{"url":"https://insiderone.com/attentive-vs-klaviyo/","date":"2024-12-13","title":"Attentive vs Klaviyo: Benefits, limitations & an alternative solution","publisher":"Insider One"},{"url":"https://www.ringly.io/blog/postscript-alternatives","date":"2026-06-03","title":"Postscript vs alternatives: which SMS tool wins?","publisher":"Ringly.io"},{"url":"https://sacra.com/c/attentive/","date":null,"title":"Attentive revenue, valuation & funding","publisher":"Sacra"},{"url":"https://www.joinprospect.com/explore/attentive-stock","date":"2025-08-19","title":"Buy and Sell Attentive Stock - 2025","publisher":"Prospect"},{"url":"https://yahoo.com/quote/ATTE.PVT/","date":null,"title":"Attentive (ATTE.PVT) Valuation, History & News","publisher":"Yahoo Finance"}],"additionalLinks":[{"url":"https://pitchbook.com/profiles/company/225695-62","date":"2026","title":"Attentive 2026 Company Profile: Valuation, Funding & Investors","publisher":"PitchBook"},{"url":"https://www.cbinsights.com/company/attentive-mobile","date":null,"title":"Attentive - Products, Competitors, Financials, Employees, Headquarters Locations","publisher":"CB Insights"},{"url":"https://www.businesswire.com/news/home/20241122866813/en/Attentive-Named-to-the-2024-Deloitte-Technology-Fast-500-for-the-Fourth-Consecutive-Year","date":"2024-11-22","title":"Attentive Named to the 2024 Deloitte Technology Fast 500 for the Fourth Consecutive Year","publisher":"Business Wire"},{"url":"https://www.g2.com/sellers/attentive","date":null,"title":"Attentive Products | Read 1481 Reviews on G2","publisher":"G2"},{"url":"https://getlatka.com/companies/attentive-1","date":"2025-11-28","title":"Attentive Revenue 2024: $308.7M Est. ARR, $7B Valuation","publisher":"GetLatka"},{"url":"https://www.attentive.com/press-releases/attentive-named-to-the-2023-deloitte-technology-fast-500","date":"2023","title":"Attentive Named to the 2023 Deloitte Technology Fast 500","publisher":"Attentive"}],"confidence":"high","unverifiedNotes":"Attentive's 2022 revenue was cited as $200 million by Contrary Research, and GetLatka estimates 2024 ARR at approximately $308.7 million; both are third-party estimates, not audited figures, and are therefore omitted from key_facts. The Series E round raised $470 million per Wikipedia and multiple secondary sources; the exact post-money valuation figure of $6.9 billion is sourced from JoinProspect and Sacra (secondary market data platforms), not from an official company or investor announcement, and should be treated as indicative. PitchBook lists Hoboken, NJ as headquarters while Wikipedia, LinkedIn, and Yahoo Finance all list New York City; the entry uses New York City as it is the more widely confirmed address across authoritative sources. The Privy acquisition (June 2021 per CB Insights) is noted, but no official press release or primary source was retrieved confirming the acquisition price or full terms.","model":"claude-sonnet-4-6","generatedAt":"2026-08-01T09:25:20.973Z","fieldCitations":[]}