{"id":"089e0432-c1b4-4379-9286-1fb55936891a","companyId":"700fd480-2387-4066-8214-5c88483a4143","summary":"GetFeedback, Inc. is a San Francisco-based customer experience (CX) survey company founded in 2013, best known for its Salesforce-native survey platform. The company operates in the voice-of-customer (VoC) and CX survey software categories, offering tools for NPS, CSAT, and CES measurement across email, SMS, web, and in-app channels. It was acquired by SurveyMonkey (later Momentive, then returned to the SurveyMonkey brand) in 2019 and currently operates as a product line within the SurveyMonkey portfolio.","sections":[{"body":"GetFeedback, Inc. develops and markets customer experience survey software targeting businesses that use Salesforce as their primary CRM. Its flagship product line has historically comprised two distinct products: GetFeedback Direct, a Salesforce-integrated tool for relational and transactional surveys (NPS, CSAT, CES) distributed via email and SMS [1]; and GetFeedback Digital, a website and in-app feedback tool that is a reworked version of Usabilla, a digital feedback platform also acquired by SurveyMonkey [2]. The company sits at the intersection of the survey software and VoC platform categories, with its primary differentiator being deep, native integration with the Salesforce ecosystem [3]. As of 2026, it operates as a product brand within SurveyMonkey's enterprise portfolio, and the GetFeedback Direct product is scheduled for retirement on December 31, 2026, with customers directed to migrate to SurveyMonkey Enterprise [4]. GetFeedback Digital continues to operate under the GetFeedback brand [5].","heading":"Overview"},{"body":"GetFeedback, Inc. was founded in 2013 by former Salesforce executives Kraig Swensrud and Sean Whiteley [6]. The company raised a Series A funding round in September 2014 with participation from Salesforce Ventures, totaling approximately $2.3M in disclosed funding [7]. On August 5, 2019, SurveyMonkey announced its acquisition of GetFeedback for $68 million in a cash-and-stock transaction [8]. Following the acquisition, SurveyMonkey rebranded itself as Momentive Global Inc. in June 2021, with GetFeedback becoming part of the Momentive product portfolio alongside SurveyMonkey and TechValidate [9]. In fall 2020, SurveyMonkey consolidated GetFeedback and Usabilla into a unified CX platform under the GetFeedback brand, with Usabilla rebranded as GetFeedback Digital [10]. In March 2023, Symphony Technology Group (STG) acquired Momentive in a $1.5 billion all-cash transaction, after which the parent company reverted to the SurveyMonkey brand [11]. A proposed acquisition of Momentive by Zendesk, announced in October 2021 and valued at approximately $4 billion, was ultimately terminated after Zendesk shareholders voted against the deal [12].","heading":"History"},{"body":"GetFeedback is categorized in the voice-of-customer (VoC) platform and survey software markets. The platform established a presence on the Salesforce AppExchange, where it was listed as a top-rated customer feedback solution [13]. Notable customer references in publicly available vendor communications have included PUMA, Yeti, Toyota, Carrefour, Fitbit, Nike, and Medtronic [14]. A 2021 Gartner Critical Capabilities assessment, as cited in third-party analysis, noted limitations in GetFeedback's tooling for indirect and inferred data collection and constrained analysis types, and rated it lower for B2C and B2B2C use cases [15]. Info-Tech Research Group (SoftwareReviews) assigned GetFeedback a composite score of 7.5 out of 10 in the Voice of the Customer category [16]. Third-party review platforms position GetFeedback primarily as a mid-market CX survey tool well suited to Salesforce-centric organizations, with commentators noting it is less equipped for large enterprises requiring complex program governance [15].","heading":"Market Position"},{"body":"GetFeedback competes in the CX survey and VoC platform segments against a range of vendors. Its most frequently cited direct competitors include Qualtrics, Medallia, InMoment, and SurveyMonkey Enterprise (its own parent brand's offering) [17]. In analyses of the Salesforce feedback tool market, GetFeedback Direct has been contrasted with Qualtrics — which also offers Salesforce integration but is characterized as a broader enterprise research stack with more advanced analytics — and Medallia, which targets large enterprises with higher price points and broader unstructured data capabilities [18]. A published assessment specifically characterized GetFeedback as better suited to mid-sized businesses and Salesforce-centric teams, while Medallia focuses primarily on enterprise [19]. Third-party analysis notes that GetFeedback's value is substantially diminished outside the Salesforce ecosystem, distinguishing it from general-purpose tools like SurveyMonkey or Typeform and from platform-agnostic CX suites like Medallia and InMoment [20]. CustomerGauge, AskNicely, and Zonka Feedback are also cited as competitors in the Salesforce-integrated VoC niche [21].","heading":"Competition"}],"keyFacts":[{"label":"Founded","value":"2013","sourceIndex":6},{"label":"Headquarters","value":"San Francisco, California, USA","sourceIndex":7},{"label":"Acquired By","value":"SurveyMonkey (now Momentive, reverted to SurveyMonkey), August 5, 2019","sourceIndex":8},{"label":"Acquisition Price","value":"$68 million (cash and stock)","sourceIndex":8},{"label":"Total Funding (pre-acquisition)","value":"~$2.3M (Series A, Salesforce Ventures)","sourceIndex":7},{"label":"Product Categories","value":"CX Survey Software, Voice of Customer (VoC), Salesforce AppExchange","sourceIndex":13},{"label":"GetFeedback Direct Sunset Date","value":"December 31, 2026","sourceIndex":4},{"label":"Parent Company (as of 2023)","value":"SurveyMonkey (owned by Symphony Technology Group)","sourceIndex":11}],"sources":[{"url":"https://www.crunchbase.com/organization/getfeedback","date":null,"title":"GetFeedback - Crunchbase Company Profile & Funding","publisher":"Crunchbase"},{"url":"https://mopinion.com/alternatives-to-getfeedback-cx-and-digital/","date":"2026-03-19","title":"8 Alternatives to GetFeedback CX and Digital","publisher":"Mopinion"},{"url":"https://revops.tools/getfeedback/","date":"2026-03-21","title":"GetFeedback - RevOps Tools","publisher":"RevOps Tools"},{"url":"https://www.responsly.com/blog/getfeedback-closing-alternative/","date":"2026-07-27","title":"GetFeedback Shutting Down: 2026 Migration Guide","publisher":"Responsly"},{"url":"https://www.zonkafeedback.com/blog/getfeedback-is-shutting-down","date":"2026-06-11","title":"GetFeedback Is Shutting Down: What Salesforce Teams Need to Know","publisher":"Zonka Feedback"},{"url":"https://www.zoominfo.com/c/getfeedback-inc/357772452","date":null,"title":"GetFeedback - Overview, News & Similar companies","publisher":"ZoomInfo"},{"url":"https://tracxn.com/d/companies/getfeedback/__iu8kMpk6OfEcgzw5D0xBSdSu_Zzl1uJYh-iwMlib1NM","date":"2026-07-02","title":"GetFeedback - 2026 Company Profile, Team, Funding & Competitors","publisher":"Tracxn"},{"url":"https://www.crunchbase.com/acquisition/surveymonkey-acquires-getfeedback--210523fe","date":"2019-08-05","title":"Momentive acquires GetFeedback - 2019-08-05 - Crunchbase Acquisition Profile","publisher":"Crunchbase"},{"url":"https://en.wikipedia.org/wiki/Momentive_(software_company)","date":"2026-06-15","title":"SurveyMonkey - Wikipedia","publisher":"Wikipedia"},{"url":"https://www.forbes.com/sites/surveymonkey/2021/04/08/4-lessons-learned-from-relaunching-getfeedback-during-the-pandemic/","date":"2021-04-08","title":"4 Lessons Learned From Relaunching GetFeedback During The Pandemic","publisher":"Forbes / Momentive BrandVoice"},{"url":"https://en.wikipedia.org/wiki/Momentive_(software_company)","date":"2026-06-15","title":"SurveyMonkey - Wikipedia (STG acquisition section)","publisher":"Wikipedia"},{"url":"https://www.businesswire.com/news/home/20211028006219/en/Zendesk-to-Acquire-Momentive-and-Its-Iconic-SurveyMonkey-Platform","date":"2021-10-28","title":"Zendesk to Acquire Momentive and Its Iconic SurveyMonkey Platform","publisher":"Business Wire"},{"url":"https://www.surveymonkey.com/newsroom/momentive-announces-new-capabilities-for-getfeedback-salesforce-integrations/","date":"2021-10-06","title":"Momentive Announces Availability Of New Capabilities For GetFeedback Salesforce Integrations","publisher":"SurveyMonkey Newsroom"},{"url":"https://www.surveymonkey.com/newsroom/momentive-announces-new-capabilities-for-getfeedback-salesforce-integrations/","date":"2021-10-06","title":"Momentive Announces Availability Of New Capabilities For GetFeedback Salesforce Integrations (customer references)","publisher":"SurveyMonkey Newsroom"},{"url":"https://customergauge.com/blog/surveymonkey-vs-getfeedback","date":"2026-03-24","title":"GetFeedback vs SurveyMonkey: Choosing the Right CX Solution","publisher":"CustomerGauge"},{"url":"https://www.infotech.com/software-reviews/products/getfeedback?c_id=284","date":"2025","title":"GetFeedback Customer Reviews 2025 | Voice of the Customer","publisher":"Info-Tech Research Group / SoftwareReviews"},{"url":"https://capacity.com/blog/medallia-competitors/","date":"2026","title":"Best 11 Medallia Competitors Compared: Best Tools for 2026","publisher":"Capacity"},{"url":"https://survicate.com/blog/qualtrics-alternatives/","date":"2026","title":"Top Qualtrics Alternatives 2026: Affordable & Easy-to-Use Options","publisher":"Survicate"},{"url":"https://www.questionpro.com/medallia-alternative.html","date":null,"title":"Best Medallia Alternatives & Competitors","publisher":"QuestionPro"},{"url":"https://customergauge.com/blog/surveymonkey-vs-getfeedback","date":"2026-03-24","title":"GetFeedback vs SurveyMonkey (Salesforce ecosystem positioning)","publisher":"CustomerGauge"},{"url":"https://customergauge.com/blog/qualtrics-vs-competitors","date":"2026-07-28","title":"6 Best Qualtrics Competitors for B2B CX Programs (2026)","publisher":"CustomerGauge"}],"additionalLinks":[{"url":"https://www.capterra.com/p/133180/GetFeedback/","date":"2026","title":"GetFeedback Software Pricing, Alternatives & More 2026","publisher":"Capterra"},{"url":"https://www.gartner.com/reviews/market/voice-of-the-customer-platforms/vendor/momentive/product/getfeedback","date":"2026-02-08","title":"Momentive GetFeedback Reviews, Ratings & Features 2025","publisher":"Gartner Peer Insights"},{"url":"https://www.salesforceben.com/getfeedback-and-delighted-to-be-retired-in-2026-what-salesforce-users-need-to-know/","date":"2026-01-30","title":"GetFeedback and Delighted to be Retired in 2026: What Salesforce Users Need to Know","publisher":"Salesforce Ben"},{"url":"https://pitchbook.com/profiles/company/60687-01","date":null,"title":"GetFeedback 2026 Company Profile: Valuation, Investors, Acquisition","publisher":"PitchBook"},{"url":"https://www.trustradius.com/products/getfeedback/reviews","date":"2024-10-31","title":"GetFeedback Reviews & Ratings 2026","publisher":"TrustRadius"},{"url":"https://www.surveymonkey.com/newsroom/surveymonkey-parent-company-svmk-relaunches-as-momentive/","date":"2021-06-09","title":"SurveyMonkey Parent Company SVMK Inc. Relaunches As Momentive","publisher":"SurveyMonkey Newsroom"}],"confidence":"medium","unverifiedNotes":"The exact employee count for GetFeedback, Inc. as a standalone entity (separate from the broader SurveyMonkey/Momentive parent) could not be verified from a reliable independent source; estimates on data aggregator sites conflict significantly and are not included. Pre-acquisition revenue figures for GetFeedback, Inc. as an independent company are not publicly disclosed and could not be sourced from a reliable tier-1 publication. The identities of all co-founders are somewhat inconsistent across sources — Crunchbase lists Bing Yang and Gopal Patel in addition to Kraig Swensrud and Sean Whiteley, while most trade press references only Swensrud and Whiteley; this discrepancy was not resolved and only the two widely cited founders are named in the entry. The Gartner Critical Capabilities report citation on GetFeedback's scoring is sourced from a third-party blog (CustomerGauge) rather than directly from Gartner, which would require a paid subscription to verify.","model":"claude-sonnet-4-6","generatedAt":"2026-09-07T10:56:28.971Z","fieldCitations":[]}