{"id":"96cef977-ece0-4b1c-8dd9-375edd5da19a","companyId":"b414fcde-6bf3-4145-82dd-a44ae36ce57c","summary":"Reltio Inc. is a cloud-native master data management (MDM) software company founded in 2011 and headquartered in Redwood City, California. Its flagship product, Reltio Data Cloud, is a SaaS platform that unifies, cleanses, and governs enterprise data across multiple domains—including customer, product, supplier, and location data—using AI-powered entity resolution and a graph-based data model. SAP SE completed its acquisition of Reltio on May 7, 2026, integrating the platform as a core capability within SAP Business Data Cloud.","sections":[{"body":"Reltio operates in the enterprise master data management (MDM) and data unification market, delivered as a cloud-native SaaS platform. Its core product, Reltio Data Cloud, provides multidomain MDM, entity resolution, data quality management, and 360-degree data products for operational and analytical workloads [1][8]. The platform uses a graph-based data model to connect and manage complex relationships between data entities across structured and unstructured sources [11][36]. Reltio also markets an agentic AI layer called AgentFlow, which enables autonomous data operations, and supports the Google Agent2Agent protocol [7]. Industry-specific 'velocity packs'—prepackaged data models and configurations for life sciences, healthcare, financial services, insurance, and B2B/B2C consumer data—are offered to accelerate deployment [39]. Reltio's products are classified under PaaS, Enterprise Information Management, and Database Technology sectors [1].","heading":"Overview"},{"body":"Reltio was founded in 2011 by Manish Sood, who served as CEO through the company's growth and eventual acquisition [1][27]. The company raised a total of approximately $237 million across six funding rounds from at least ten institutional investors [5]. Its first venture funding came through a Series A round led by .406 Ventures and Crosslink Capital in March 2015 [5]. Subsequent rounds included Series C participation from Sapphire Ventures in April 2017 and a Series E round of $120 million led by Brighton Park Capital in November 2021, which established a last-known valuation of $1.7 billion [5][6]. On March 27, 2026, SAP SE announced its intention to acquire Reltio; financial terms of the deal were not disclosed [22][27]. SAP completed the acquisition on May 7, 2026, with Reltio becoming a core capability within SAP Business Data Cloud (SAP BDC) [21]. The Reltio portfolio was stated to remain available as a standalone offering for the foreseeable future [22].","heading":"History"},{"body":"Reltio competes in the enterprise MDM market, a segment recognized by Gartner, Forrester, and IDC. In April 2026, Gartner named Reltio a Leader in the Magic Quadrant for Master Data Management Solutions, with the vendor positioned furthest for Completeness of Vision according to Reltio's own disclosure of the report [17]. In June 2025, Forrester named Reltio a Leader and a Customer Favorite in The Forrester Wave: Master Data Management Solutions, Q2 2025, citing the highest possible score in 14 evaluation criteria including entity resolution, data enrichment, scalability, and innovation [20]. Named customers include Pfizer, L'Oréal, Xerox, CarMax, Takeda, and AstraZeneca; the company has stated service to 29 of the Fortune 500 and eight of the top ten global pharmaceutical and life sciences companies [45][42]. Reltio serves customers across life sciences, healthcare, financial services, insurance, retail, consumer packaged goods, travel and hospitality, and high-tech verticals [41]. On PeerSpot, Reltio Cloud is ranked as the #2 solution in the Cloud Master Data Management (MDM) category with an average user rating of 8.2 out of 10 [38].","heading":"Market Position"},{"body":"Reltio's primary competitors in the enterprise MDM space include Informatica MDM, SAP Master Data Governance (now under the same corporate parent post-acquisition), Stibo Systems, Semarchy, and Profisee; broader data platform vendors such as Talend and IBM InfoSphere are also cited as competing alternatives [12]. Informatica is the competitor most frequently cited in peer review comparisons, with Reltio Cloud most commonly benchmarked against Informatica Intelligent Data Management Cloud (IDMC) on PeerSpot [38]. Reltio's differentiating positioning centers on its cloud-native, SaaS-first architecture built without on-premises legacy constraints, its AI-based entity resolution using LLM-powered Flexible Entity Resolution Networks (FERN), and real-time data delivery at sub-100 millisecond retrieval speeds [12][39]. Semarchy offers a competing Intelligent Data Hub platform with MDM capabilities [13]. PitchBook also lists Profisee and Stibo Systems among Reltio's direct competitors [2]. The SAP acquisition is noted by industry observers to both validate Reltio's positioning in the agentic AI data context market and introduce it as a direct complement (and, in some use cases, replacement candidate) for SAP's existing SAP Master Data Governance product [12][28].","heading":"Competition"}],"keyFacts":[{"label":"Founded","value":"2011","sourceIndex":2},{"label":"Headquarters","value":"Redwood City (Redwood Shores), California, USA","sourceIndex":7},{"label":"Founder","value":"Manish Sood","sourceIndex":1},{"label":"Total Funding Raised","value":"~$237 million across 6 rounds","sourceIndex":5},{"label":"Last Known Valuation (pre-acquisition)","value":"$1.7 billion (as of November 2021)","sourceIndex":5},{"label":"Acquired By","value":"SAP SE (acquisition completed May 7, 2026)","sourceIndex":9},{"label":"Analyst Recognition","value":"Gartner Magic Quadrant Leader (MDM, April 2026); Forrester Wave Leader & Customer Favorite (MDM, Q2 2025)","sourceIndex":8},{"label":"Key Investors","value":"Brighton Park Capital (Series E lead), New Enterprise Associates, .406 Ventures, Crosslink Capital, Sapphire Ventures","sourceIndex":5}],"sources":[{"url":"https://tracxn.com/d/companies/reltio/__oM5WqjXXNFyez3Uv6ZZu6bh9oeEYJOt3yjuVRYe8yqI","date":"2026","title":"Reltio - 2026 Company Profile, Team, Funding & Competitors","publisher":"Tracxn"},{"url":"https://pitchbook.com/profiles/company/60265-36","date":"2026","title":"Reltio 2026 Company Profile: Valuation, Investors, Acquisition","publisher":"PitchBook"},{"url":"https://tracxn.com/d/companies/reltio/__oM5WqjXXNFyez3Uv6ZZu6bh9oeEYJOt3yjuVRYe8yqI/funding-and-investors","date":"2025-12-05","title":"Reltio - 2025 Funding Rounds & List of Investors","publisher":"Tracxn"},{"url":"https://news.sap.com/2026/03/sap-to-acquire-reltio/","date":"2026-03-27","title":"SAP to Acquire Reltio: Make SAP and Non-SAP Data AI-Ready","publisher":"SAP News Center"},{"url":"https://news.sap.com/2026/05/sap-completes-acquisition-of-reltio/","date":"2026-05-07","title":"SAP Completes Acquisition of Reltio","publisher":"SAP News Center"},{"url":"https://www.prnewswire.com/news-releases/sap-to-acquire-reltio-make-sap-and-non-sap-data-ai-ready-302727183.html","date":"2026-03-27","title":"SAP to Acquire Reltio: Make SAP and Non-SAP Data AI-Ready","publisher":"PR Newswire"},{"url":"https://leadiq.com/c/reltio/5a1d870024000024006122c8","date":"2026","title":"Reltio Company Overview, Contact Details & Competitors","publisher":"LeadIQ"},{"url":"https://www.reltio.com/gartner/","date":"2026-04-09","title":"Gartner Magic Quadrant and MDM Reports - Reltio","publisher":"Reltio (vendor site)"},{"url":"https://www.reltio.com/resources/press-releases/reltio-named-a-leader-and-a-customer-favorite-in-mdm-2025-analyst-report/","date":"2025-06-04","title":"Reltio Named a Leader and a Customer Favorite in MDM 2025 Analyst Report","publisher":"Reltio (vendor site)"},{"url":"https://www.viewpointanalysis.com/post/who-are-reltio","date":"2026-03-27","title":"Who Are Reltio?","publisher":"Viewpoint Analysis"},{"url":"https://www.gartner.com/reviews/product/reltio-data-cloud","date":"2026","title":"Reltio Data Cloud Reviews & Ratings 2026","publisher":"Gartner Peer Insights"},{"url":"https://www.peerspot.com/products/reltio-cloud-reviews","date":"2026","title":"Reltio Cloud Reviews, Competitors and Pricing","publisher":"PeerSpot"},{"url":"https://www.businesswire.com/news/home/20230523005353/en/Reltio-Unveils-Out-of-the-Box-Solutions-for-Financial-Services-and-Insurance-Organizations-to-Speed-Digital-Transformation-Initiatives","date":"2023-05-23","title":"Reltio Unveils Out-of-the-Box Solutions for Financial Services and Insurance Organizations","publisher":"Business Wire"},{"url":"https://www.ciodive.com/news/SAP-reltio-acquisition-AI-data/816016/","date":"2026-03-27","title":"SAP acquires Reltio in bid toward less siloed, AI-ready data","publisher":"CIO Dive"},{"url":"https://marketplace.microsoft.com/en-us/product/saas/reltio1643841267775.reltio_connected_data_platform?tab=overview","date":null,"title":"Reltio Data Cloud","publisher":"Microsoft Azure Marketplace"},{"url":"https://www.reltio.com/solutions/industries/","date":"2026-02-13","title":"Data Management Solutions For All Industries | Reltio","publisher":"Reltio (vendor site)"}],"additionalLinks":[{"url":"https://www.reltio.com/data-cloud/","date":"2026-01-28","title":"The Reltio Data Cloud: A Foundation for Trusted Data","publisher":"Reltio (vendor site)"},{"url":"https://aws.amazon.com/marketplace/pp/prodview-oegxc7drsk7yu","date":null,"title":"Reltio Data Cloud","publisher":"AWS Marketplace"},{"url":"https://www.g2.com/products/reltio-connected-data-platform/reviews","date":"2026","title":"Reltio Connected Data Platform Reviews 2026: Details, Pricing, & Features","publisher":"G2"},{"url":"https://eursap.eu/blog/the-ai-data-convergence-what-the-sap-reltio-acquisition-means-for-the-2027-intelligent-enterprise","date":"2026-05-05","title":"The AI-Data Convergence: What the SAP-Reltio Acquisition Means for the 2027 Intelligent Enterprise","publisher":"Eursap"},{"url":"https://dataladder.com/sap-is-acquiring-reltio-here-is-what-reltio-customers-need-to-know/","date":"2026-04-24","title":"SAP Is Acquiring Reltio. Here Is What Reltio Customers Need to Know.","publisher":"Data Ladder"},{"url":"https://www.reltio.com/resources/press-releases/reltio-sap-announcement/","date":"2026-03-27","title":"SAP to Acquire Reltio: Make SAP and Non-SAP Data AI-Ready","publisher":"Reltio (vendor site)"}],"confidence":"high","unverifiedNotes":"Exact acquisition price paid by SAP for Reltio was not disclosed and could not be sourced. Precise current employee count post-acquisition integration is uncertain; figures from Tracxn (671 as of June 2026) and LeadIQ (~625 as of February 2026) diverge. Getlatka.com estimated 2024 ARR at $99.2M but this is an estimate from a revenue-estimation service, not a verified company disclosure, and was therefore excluded from key facts.","model":"claude-sonnet-4-6","generatedAt":"2026-07-24T20:55:58.036Z","fieldCitations":[]}