Alchemer Inc.

Overview

Alchemer offers a suite of products spanning survey creation, workflow automation, in-app and digital feedback capture, AI-powered text analytics, and, following a 2025 acquisition, reputation management and listings intelligence. [1][9] Its core platform—Alchemer Survey—is positioned for organizations that need advanced survey logic and reporting beyond basic tools but without the cost and complexity of enterprise-grade platforms. [10] The company serves professionals across CX, marketing, product, HR, and market research functions. [11] Product lines as of mid-2026 include Alchemer Survey, Alchemer Digital (formerly Apptentive), Alchemer Workflow, Alchemer Pulse (AI-powered text analysis), and Alchemer Listings Management (formerly Chatmeter). [12] Alchemer reports more than 11,000 customer organizations across more than 100 countries. [13]

History

The company was founded in 2006 by Christian Vanek and initially operated under the name SurveyGizmo, providing online survey software with analytics features. [1][2] In October 2020, the company rebranded to Alchemer, citing the breadth of use cases—including workflow automation and Voice of Customer programs—that had grown beyond the original survey-centric positioning. [3] On May 18, 2022, KKR made a significant majority investment in the company through its KKR Ascendant strategy, a middle-market-focused vehicle within KKR's Americas Private Equity platform; financial terms were not disclosed. [4][5] On January 4, 2023, Alchemer acquired Apptentive, a Seattle-based mobile feedback platform founded in 2011, rebranding it as Alchemer Digital (also referred to as Alchemer Mobile). [6][7] On September 24, 2025, Alchemer acquired Chatmeter, an AI-powered customer intelligence platform for multi-location businesses; terms were not disclosed. [8] The Chatmeter product was subsequently rebranded as Alchemer Listings Management. [9]

Market Position

Alchemer competes in the survey software, online survey, Voice of the Customer (VoC), and customer experience management software categories. [1] In the 2026 Gartner Magic Quadrant for Voice of the Customer Platforms, Alchemer was positioned as a Challenger—its second consecutive year in that quadrant and the fifth overall appearance in the report. [2] The company serves more than 11,000 organizations across 100+ countries. [3] Notable customers that have used Alchemer Digital products include CNN, JetBlue, eBay, Safeway, FanDuel, and Capital One, as cited in product documentation. [4] CB Insights named Alchemer an Outperformer in the consumer survey solutions market alongside Qualtrics, SurveyMonkey, and Typeform. [5] Alchemer reports more than 10,000 unique workflows powered through its Alchemer Connect platform as of November 2025. [6] The company's customer base, as tracked by 6sense, is concentrated in the United States (approximately 80% of tracked deployments), with the United Kingdom and Canada as the next largest markets. [7]

Competition

In the survey and online survey categories, 6sense data places Google Forms, JotForm, Typeform, and Qualtrics among the most-used alternatives to Alchemer. [1] On G2, reviewers most frequently cite SurveyMonkey, SurveySparrow, Typeform, JotForm, and Qualtrics Market Research as alternatives. [2] Alchemer's own marketing positions the platform between simpler tools like SurveyMonkey (which it describes as something organizations may have 'outgrown') and enterprise platforms like Qualtrics (which it characterizes as more expensive and complex), a framing noted by trade press. [3] In the enterprise VoC and CX segment, Medallia is also regularly cited by analysts and reviewers as a relevant alternative, particularly for large-scale operational VoC programs. [4] G2 reviewers note that compared with Typeform and SurveySparrow, Alchemer Survey has less advanced visual customization, and that its AI integration is less prominent than SurveyMonkey's AI-powered tools. [5] Conversely, multiple G2 reviewers compare Alchemer favorably to Qualtrics on cost-to-capability ratio. [6]

Sources

1. Alchemer - Crunchbase Company Profile & Funding — Crunchbase
2. Alchemer - 2026 Company Profile, Team, Funding & Competitors — Tracxn, 2026-05-30
3. SurveyGizmo is Now Alchemer: A New Era in Feedback — Alchemer (official site)
4. KKR Invests in Alchemer for Growth — Alchemer (official site), 2022-05-18
5. Alchemer - 2026 Funding Rounds & List of Investors — Tracxn, 2026-06-05
6. KKR-backed customer feedback company Alchemer acquires Seattle startup Apptentive — GeekWire, 2023-01-04
7. Alchemer Acquires Apptentive, Market-Leading Mobile Feedback Platform — Alchemer (official site), 2023-01-04
8. Alchemer acquires Chatmeter to unify customer feedback intelligence — Alchemer (official site), 2025-09-24
9. Alchemer Positioned as a Challenger in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer Platforms — Yahoo Finance / Business Wire, 2026-03-12
10. Alchemer Products | Read 1700 Reviews on G2 — G2
11. Top 10 Alchemer Survey Alternatives & Competitors in 2026 — G2
12. Alchemer - Products, Competitors, Financials, Employees, Headquarters Locations — CB Insights
13. Alchemer - Market Share, Competitor Insights in Survey — 6sense
14. SurveyGizmo Rebrands To Alchemer To Reflect How It Helps Customers Transform — MediaPost, 2020-10-14
15. Alchemer Buys Mobile Feedback Specialist Apptentive — MRWeb / Daily Research News Online, 2023-01-04