CallRail Inc. is a marketing technology company based in Atlanta, specializing in call tracking and analytics. Their key platform, CallRail, offers businesses insights into customer interactions and campaign performance. Founded in 2011, they serve various industries including retail, healthcare, and professional services.
Founded: 2011
Headquarters: Atlanta, Georgia, United States
Revenue: 100m_1b
Employees: 201_1k
Website: https://www.callrail.com
CallRail Inc. is an Atlanta-based marketing technology company founded in 2011 that provides call tracking, conversation intelligence, and lead analytics software. Its platform helps businesses and marketing agencies attribute inbound calls, texts, chats, and form submissions to specific marketing campaigns, enabling data-driven optimization of advertising spend. The company operates primarily in the call tracking, marketing analytics, and lead engagement software categories, serving small-to-medium-sized businesses and agencies.
CallRail offers an AI-powered lead engagement platform designed to help businesses attribute inbound phone calls, texts, chats, and form submissions to their originating marketing campaigns. [2] Core product lines include Call Tracking (with dynamic number insertion), Form Tracking, Conversation Intelligence (AI-powered call transcription, sentiment analysis, and keyword highlights), and—until its recent sunset—a Lead Center VoIP product. [31] The platform is built around the small-to-medium business (SMB) segment and the marketing agencies that serve them, with the majority of its user base consisting of companies with fewer than 50 employees. [26] As of mid-2026, CallRail describes itself as serving more than 220,000 businesses worldwide. [21] The company markets its product across verticals including marketing and advertising, healthcare, legal services, home services, real estate, and automotive. [12]
CallRail was founded in 2011 by Andy Powell and Kevin Mann. [4] According to company lore, Powell—then a small business owner—built the initial call tracking technology after being unable to find a suitable product for his own online business. [34] The company's first external funding round was recorded in January 2015. [4] It subsequently raised capital across four rounds from investors including Sageview Capital, Leaders Fund, Canal Partners, and BLH Venture Partners. [7] To close out 2020, CallRail received a $56 million investment from Sageview Capital and Leaders Fund. [34] Total disclosed funding across all rounds has been reported at approximately $147–148 million. [1] In May 2021, CallRail made its first and, to date, only acquisition, purchasing PhoneWagon, a New York City-based call tracking software company; financial terms were not disclosed. [33] The acquisition added PhoneWagon's customer base to CallRail's platform. [31] The company has appeared on the Inc. 5000 fastest-growing companies and Deloitte Tech Fast 500 lists for five consecutive years, and on Forbes Best Startup Employers list in 2020. [34]
CallRail operates in the inbound call tracking software category, where G2 lists it as one of the most-searched tools. [12] According to 6sense data, CallRail holds approximately 45.96% market share in the call-tracking segment, competing against 17 tools in that category. [11] The platform's customer base skews heavily toward very small businesses: the largest share of its call-tracking customers are companies with fewer than 9 employees, though mid-market companies also appear in the user mix. [11] CallRail has appeared alongside Invoca and WhatConverts as the principal named competitors across most third-party analyst and review-platform comparisons. [4] The company has been featured on the Inc. 5000 and Deloitte Tech Fast 500 lists for five consecutive years and on the Forbes Best Startup Employers list in 2020. [39] Revenue was reported at $100 million in 2024 by GetLatka, up from $60 million in 2020, though these are self-reported or estimated figures. [1]
The primary named competitors to CallRail in the call tracking and analytics space are Invoca, CallTrackingMetrics (CTM), WhatConverts, and Marchex. [16] Invoca is positioned at the enterprise end of the market, with undisclosed custom pricing aimed at large enterprises and media buyers; it uses real-time conversation intelligence to analyze calls as they happen. [19] CTM (CallTrackingMetrics) is rated approximately 4.5 stars on G2 from over 724 reviewers and is frequently described as a more customizable alternative; G2 comparison data indicates CTM wins a higher share of feature-level ratings versus CallRail. [12, 19] WhatConverts, rated approximately 4.9 stars on G2, takes a broader multi-channel lead tracking approach, capturing calls, forms, chats, and e-commerce transactions in a single dashboard, which positions it as an alternative for agencies running multi-channel campaigns. [12] Marchex provides conversation intelligence and call analytics with a focus on speech analytics and keyword spotting, and is also listed as a core competitor. [16] Within the call recording segment, 6sense data shows CallRail competing more broadly against UCaaS providers such as RingCentral, Five9, and NICE inContact. [13]