DoorDash Inc.

Overview

DoorDash, Inc. operates a commerce platform that connects merchants, consumers, and independent delivery couriers (Dashers) in the United States and internationally [1]. Through its Marketplace and Commerce Platform, the company provides services including customer acquisition, demand generation, order fulfillment, payment processing, and customer support [2]. Its advertising product line — DoorDash Ads — allows restaurants, grocery and convenience brands, and CPG companies to run Sponsored Listings, promotional campaigns, banner placements, and Featured Listings across the DoorDash app and partner surfaces [3][4]. The company also offers consumer membership subscriptions (DashPass, Wolt+, Deliveroo Plus) and white-label delivery fulfillment services [2]. As of June 2026, DoorDash consolidated its advertising operations across DoorDash, Wolt, and Deliveroo into a single global commerce media platform serving more than 400,000 advertisers [5].

History

DoorDash was founded in January 2013 by Stanford University students Tony Xu, Stanley Tang, Andy Fang, and Evan Moore, initially operating as PaloAltoDelivery.com before incorporating as DoorDash in June 2013 [1]. The company received $120,000 in seed funding from Y Combinator in the summer of 2013 [2], followed by a $17.3 million Series A in 2014, $40 million Series B in March 2015, and $127 million Series C in March 2016 [3]. By June 2020, DoorDash had raised more than $2.5 billion across multiple financing rounds from investors including Sequoia Capital, SoftBank Group, Khosla Ventures, and Kleiner Perkins [4]. In December 2020, DoorDash became a public company via an IPO, raising $3.37 billion [4]. In November 2021, the company acquired Finnish delivery platform Wolt for over $8.1 billion [5]. In October 2019 it had acquired Caviar from Square for $410 million [5]. In April 2025, DoorDash agreed to acquire UK-based Deliveroo for approximately £2.9 billion; the acquisition was completed on October 2, 2025, following court sanction under the UK Companies Act [6]. In May 2025, DoorDash also announced the $1.2 billion all-cash acquisition of restaurant booking platform SevenRooms [5]. DoorDash launched its self-serve advertising suite, including Sponsored Listings, in October 2021 [7], and in June 2026 formally rebranded the advertising unit as a Global Commerce Media Platform [8].

Market Position

DoorDash holds approximately 56% market share in U.S. food delivery and roughly 60% in the U.S. convenience delivery category [1]. The company made its debut on the Fortune 500 list in 2024, ranking No. 443 [1]. For fiscal year 2025, DoorDash reported annual revenue of approximately $13.72 billion, up approximately 27.9% year-over-year [2]. In fiscal year 2024, the company generated its first full year of positive GAAP net income and drove nearly $60 billion in sales for local merchants across more than 30 countries [3]. Monthly active users reached over 42 million by December 2024, while DashPass and Wolt+ combined membership exceeded 22 million subscribers [4]. On the advertising side, DoorDash's CEO stated in 2024 that the platform was the fastest in history to surpass a $1 billion advertising annualized run rate [5], and by June 2026 the combined DoorDash, Wolt, and Deliveroo network supported more than 400,000 advertisers [6]. Notable advertising partners have included PepsiCo, Dollar General, and Magnum Ice Cream [6].

Competition

DoorDash's primary competitors in the U.S. food delivery and retail media space include Uber Eats, Instacart, and Grubhub. In U.S. food delivery, market share of DoorDash remained above 50% of platform gross order value in many metros in 2024, with Uber Eats as its closest rival and Grubhub's share compressed to an estimated 8–10% range [1]. On the retail media and CPG advertising front, Instacart's Carrot Ads platform supports more than 7,000 brands and is used by over 220 retail banners for their media businesses [2], while Uber Advertising passed a $1 billion annualized advertising run rate by 2024 and a $2 billion run rate by mid-2026 [3]. Instacart and Uber Eats deepened their advertising partnership in April 2025, integrating Instacart's Carrot Ads measurement capabilities into Uber Eats' grocery marketplace [2]. In contrast to those two, DoorDash's advertising unit has focused on its restaurant merchant base as a primary use case, while also expanding into CPG and grocery categories [4]. Analysts have noted that competing for CPG advertising budgets puts DoorDash against entrenched retail media networks including Amazon, Walmart, Kroger, and Target, in addition to fellow delivery platforms [4]. Internationally, DoorDash faces Uber Eats and regional players in European markets through its Wolt and Deliveroo subsidiaries [5].

Sources

1. DoorDash — Wikipedia, 2026
2. DoorDash, Inc. (DASH) Company Profile & Facts — Yahoo Finance
3. DoorDash - Investor Relations — DoorDash Investor Relations
4. DoorDash Revenue 2019-2026 — MacroTrends
5. DoorDash Releases Fourth Quarter and Full Year 2024 Financial Results — BusinessWire, 2025-02-11
6. DoorDash Completes Acquisition of Deliveroo — DoorDash Investor Relations, 2025-10-02
7. DoorDash Ads Becomes a Global Commerce Media Platform — BusinessWire, 2026-06-04
8. DoorDash Launches Advertising Platform For Brands of All Sizes — DoorDash Newsroom, 2021-10-12
9. To compete with Instacart, DoorDash is building out its retail media presence — Modern Retail, 2023-04-25
10. Uber and Instacart deepen tie-up with advertising integration — Grocery Dive, 2025-04-15
11. DoorDash courts advertisers as commerce intermediaries gain steam — eMarketer, 2025-10-06
12. How DoorDash Ads and Promotions Work — DoorDash Merchant Learning Center, 2026-04-10
13. Boost Visibility with DoorDash Sponsored Listings — DoorDash Merchant Portal
14. DoorDash Ads Becomes a Global Commerce Media Platform — DoorDash Investor Relations, 2026-06-04
15. DoorDash Announces Agreement to Acquire Deliveroo — DoorDash Investor Relations, 2025-05-06