Feedonomics Inc. provides product feed optimization and e-commerce data integration services via its Feedonomics platform. Founded in 2012 and based in Lehi, Utah, it serves retailers and marketplaces with feed management and channel syndication.
Website: https://feedonomics.com/
Feedonomics is a full-service product data feed management platform founded in 2014 and headquartered in Woodland Hills, California. The company ingests, transforms, optimizes, and syndicates product data across hundreds of advertising channels, marketplaces, and AI-driven discovery surfaces, while also orchestrating order data back into merchants' existing systems. Since July 2021, Feedonomics has operated as a subsidiary — first of BigCommerce Holdings, Inc. (Nasdaq: BIGC), and from August 2025 under the renamed parent entity Commerce.com, Inc. (Nasdaq: CMRC).
Feedonomics operates in the product feed management and multichannel commerce categories, serving mid-market and enterprise brands, retailers, and advertising agencies. Its core platform ingests product data from ecommerce systems, applies a rules-based transformation engine to standardize and enrich that data, and syndicates the resulting feeds to advertising channels, marketplaces, and AI-driven discovery platforms [1, 2]. The company pairs its automation technology with a full-service support model: each account is assigned a dedicated feed management team that builds integrations, monitors performance, and resolves errors on the client's behalf [3]. Beyond outbound feed syndication, the platform supports two-way order orchestration, importing orders from marketplaces into a merchant's ecommerce platform or OMS and routing fulfillment information back out [4]. Feedonomics reports exporting more than one trillion rows of data monthly, executing over 100 million data transformations monthly, and enforcing more than 1.6 million data governance rules monthly [5].
Feedonomics was founded in 2014 by Brian Roizen and Shawn Lipman [6]. The founders' stated impetus was firsthand frustration managing product feeds at large advertising agencies, where legacy platforms fell short in data transformation capability [7]. Prior to acquisition, the company raised at least one external funding round — a $1 million debt round in April 2020 — and had no additional venture rounds on record [8]. On July 27, 2021, BigCommerce Holdings, Inc. (Nasdaq: BIGC) acquired Feedonomics in an asset purchase transaction valued at approximately $145 million, funded by roughly $80 million in cash and up to $32.5 million contingent on milestone achievement [9, 10]. The Feedonomics brand and operational identity were preserved post-acquisition. On July 31, 2025, BigCommerce announced the launch of a new parent brand, Commerce.com, Inc., officially changing its corporate name and Nasdaq ticker from BIGC to CMRC, unifying BigCommerce, Feedonomics, and Makeswift under one corporate identity [11]. The Feedonomics brand continues to operate independently within this structure [12].
Feedonomics is categorized by G2 within multichannel retail software and by Gartner Peer Insights within channel integration software [13, 14]. In G2's 2025 Best Commerce Software Products rankings, Feedonomics ranked highest among all products in the multichannel retail category [15]. The platform holds a 4.4 out of 5 rating on G2 based on approximately 376 reviews [16]. On Crunchbase, Feedonomics is noted as serving over 30% of the top 1,000 internet retailers [17]. Notable customer references documented on G2 include Cole Haan, Perry Ellis, Puma, and Revelyst [18]. Decathlon, described as the largest sporting goods retailer in the world, is documented on Feedonomics' LinkedIn page as a customer, having evaluated nearly 30 feed management solutions before selecting Feedonomics for its U.S. marketplace expansion [19]. Feedonomics has also announced strategic partnerships with Google Cloud, Perplexity, and other AI platforms to extend product data visibility into AI-driven discovery surfaces [20].
PitchBook identifies GoDataFeed, Salsify, DataFeedWatch, and Productsup as among Feedonomics' competitors [21]. Tracxn lists Cart.com (which owns DataFeedWatch), Productsup, and Brightpearl among top competitors [22]. Gartner Peer Insights places ChannelAdvisor (now Rithum) as a comparable evaluated alternative in the channel integration software category [23]. Feedonomics is positioned as a managed-service, enterprise-oriented offering relative to self-service competitors: DataFeedWatch starts at approximately $59/month and GoDataFeed at approximately $39/month, whereas Feedonomics' pricing is entirely quote-based and typically suitable for larger catalog and channel volume [24]. Productsup is considered the closest enterprise-tier rival, also operating on a custom-quote basis for large catalogs [25]. A third-party review synthesis notes that Salsify specializes in upstream product content creation while Feedonomics specializes in downstream distribution optimization, positioning them as complementary rather than directly competing in all use cases [26]. On G2, Feedonomics received specific praise for customer support and full-service feed management relative to DataFeedWatch [27].