Feedvisor Inc.

Website: https://feedvisor.com/

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Feedvisor is a privately held, New York City-based software company that develops an AI-driven optimization and intelligence platform for large-scale e-commerce sellers and brands operating on online marketplaces, primarily Amazon and Walmart. The platform combines algorithmic repricing, advertising campaign management, inventory intelligence, and business analytics in a subscription-based SaaS model. It is classified within the online marketplace optimization and e-commerce marketing technology categories.

AI-generated reference entry from web research · Generated 2026-09-13. Citations identify available source support; claims without a citation are not independently verified.

Key Facts

  • Founded: 2011–2012 (sources vary; seed funding began October 2013) [2]
  • Headquarters: New York, NY, USA [2]
  • Employees: ~83 (as of 2026, per PitchBook) [2]
  • Total Funding Raised: ~$33 million (Series B, January 2017 as latest round) [9]
  • Ownership Status: Private [2]
  • Co-Founders: Victor Rosenman (CEO) and Eyal Lanxner (CTO) [3]
  • U.S. Patent: U.S. Patent #10,332,139 — Dynamic Repricing of Items on Electronic Marketplaces (granted July 2019)
  • G2 Rating: 4.5 stars / 35 verified reviews (as of 2026)

Overview

Feedvisor provides an end-to-end platform targeting brands, retailers, and large third-party sellers on Amazon, Walmart, and adjacent marketplaces [3]. Its core offering integrates four functional areas: patented algorithmic repricing, advertising optimization (covering Sponsored Products, Sponsored Brands, and DSP), inventory and demand intelligence, and SKU-level business analytics [48]. The business model is subscription-based, with pricing structured around gross merchandise volume or listing scale; an entry-level repricing tier starts around $100 per month, while the full Feedvisor 360 suite carries an entry point of approximately $1,500 per month and is quoted through a sales engagement [50]. The platform is available both as self-serve software and as a managed service in which a Feedvisor team runs campaigns on behalf of clients [47]. Gartner Peer Insights categorizes it within "Online Marketplace Optimization Tools" [15].

History

Feedvisor was co-founded by Victor Rosenman and Eyal Lanxner [3]. Sources vary slightly on the founding year, with PitchBook citing 2011 [2] and Tracxn citing 2012 [3]; the company initially operated out of Ramat Gan, Israel [4]. Its first funding event was a seed round in October 2013 [35]. The company raised a Series A in 2014–2015 and a $20 million Series B in January 2017 led by General Catalyst, with participation from existing investors Square Peg Capital, JAL Ventures, Oryzn Capital, and Titanium Investments, bringing total disclosed funding to approximately $33 million [9]. Tracxn records total funding across four rounds at approximately $32.7 million from fifteen institutional investors including Square Peg Ventures, General Catalyst, and JAL Ventures [3]. In July 2019 the United States Patent and Trademark Office granted Feedvisor U.S. Patent #10,332,139, titled "Dynamic Repricing of Items on Electronic Marketplaces and/or Online Stores," covering its competitive pricing algorithm [31]. No acquisitions or divestitures have been publicly recorded [17].

Market Position

Feedvisor competes in the online marketplace optimization and e-commerce intelligence technology segment, with its primary focus on the Amazon seller ecosystem [8]. Gartner Peer Insights lists the company in the now-retired "Online Marketplace Optimization Tools" market category [15]. On G2, Feedvisor holds a 4.5-star aggregate rating across 35 verified reviews, placing it in the Online Marketplace Optimization Tools, Multichannel Retail Software, and Account Data Management Software categories [22, 44]. PitchBook identifies approximately forty named competitors, including Quartile, Intelligence Node, Teikametrics, Jungle Scout, and Competera [2]. The company reports that its platform has managed over $2 billion in gross merchandise volume and is used by a notable share of top Amazon sellers [4]. As of 2026, PitchBook records roughly 83 employees and $33.5 million in total raised capital [2]. Feedvisor remains a private company with no disclosed public revenue figure [2].

Competition

The primary direct competitors cited across multiple independent sources are Teikametrics, ChannelAdvisor, Jungle Scout, and Quartile, as well as specialized repricers such as RepricerExpress, Seller Snap, and BQool [2, 11, 44]. Teikametrics is the most frequently compared alternative: G2 data shows both platforms carry a 4.5-star average rating, but Feedvisor scores higher in customer support (9.3 vs. 8.6) and ease of setup, while Teikametrics leads on usability and offers broader API/integration capabilities and lower entry pricing [44]. Third-party analysis describes Feedvisor as differentiated by platform depth, a managed-service option, and its patented repricing algorithm for large-catalog operations, while noting it loses to competitors on price transparency and lacks native user/role/access management features available in rival tools [44, 47]. Feedvisor's pricing is consistently cited as a limiting factor for smaller sellers; point-solution competitors such as BQool and RepricerExpress operate at substantially lower monthly fees for single-function repricing needs [47]. CommerceIQ is additionally identified by Tracxn as a top competitor in the broader AI-powered e-commerce management category [3].

Additional Links

Editorial note: Founding year is disputed across sources (2011 per PitchBook and LeadIQ; 2012 per Tracxn and some vendor-adjacent sources). The company's current annual revenue is not publicly disclosed; LeadIQ estimates of $100M–$250M appear to be algorithmically generated and are not cited in this entry. Some sources reference a Shopify integration introduced circa 2024 and a product called 'ProductSphere,' but these could not be independently verified through trade press in this session. The company's legal entity name ('Feedvisor Inc.' vs. 'Feedvisor Ltd.' used in patent filings) may reflect dual US/Israeli corporate structure; this was not confirmed.