Gong Inc. is a revenue intelligence platform that leverages conversation analytics to enhance sales performance. Founded in 2015 and headquartered in San Francisco, Gong helps organizations across industries improve forecasting, coaching, and deal execution.
Founded: 2015
Headquarters: San Francisco, California, United States
Revenue: 100m_1b
Employees: 1k_5k
Website: https://www.gong.io
Gong is a privately held B2B software company that develops a Revenue AI platform for sales and revenue teams. Founded in 2015 and headquartered in San Francisco, California, the company operates primarily in the revenue intelligence, conversation intelligence, and sales coaching categories. Its platform captures and analyzes customer interactions across calls, emails, and meetings to surface deal insights, forecasting signals, and coaching recommendations.
Gong develops and markets what it calls a Revenue AI Operating System (Revenue AI OS), targeting B2B revenue teams including sales, revenue operations, customer success, and go-to-market leadership [1]. The platform sits at the intersection of three software categories: conversation intelligence (recording, transcribing, and analyzing sales interactions), revenue intelligence (pipeline visibility, deal health, and forecasting), and sales engagement (outbound sequencing via its Gong Engage product, launched in 2023) [21, 29]. Gong's architecture centers on what the company calls the Revenue Graph, described as a living network of revenue data that automatically captures and connects customer interactions [1]. The company markets the platform to mid-market and enterprise organizations across industries including technology, financial services, healthcare, and manufacturing [1]. As of mid-2026 Gong reports more than 5,000 customers [5].
Gong was co-founded in 2015 by Amit Bendov (CEO) and Eilon Reshef (Chief Product Officer) [55]. Bendov, who previously served as CEO of SiSense and CMO of Panaya, conceived the idea after a difficult quarter at a prior company exposed how little visibility revenue leaders had into customer conversations [54]. With early seed backing from Norwest Venture Partners, the founding team built an initial product in approximately three months [52]. The company subsequently raised a Series A, a Series B, a Series C, and a $200 million Series D in August 2020 led by Coatue, alongside Index Ventures, Salesforce Ventures, Thrive Capital, and others, at a $2.2 billion valuation [20]. In June 2021, Gong raised $250 million in a Series E led by Franklin Templeton, bringing total funding to $584 million at a $7.25 billion valuation [11]. By November 2025, a secondary transaction through Nasdaq's private market platform valued the company at approximately $4.5 billion [13]. On the acquisitions front, Gong acquired ONDiGO (a mobile CRM startup) in April 2018, Vayo (an Israel-based data analytics startup) in September 2020, and RightBound (an account and contact data provider) in December 2025 [48, 43, 42]. Financial terms for all three acquisitions were not disclosed.
Gong is categorized within the revenue intelligence and conversation intelligence markets. In December 2025, Gartner published its first Magic Quadrant for Revenue Action Orchestration, placing Gong highest among 12 evaluated vendors on both Ability to Execute and Completeness of Vision, and ranking it first across all four use cases in the companion Critical Capabilities report [37]. On G2, the platform holds a rating of 4.7 out of 5 from more than 6,500 verified reviews [38]. Gong's vendor press materials state the company surpassed $500 million in ARR, a figure corroborated by an investor quote from Battery Ventures [33]. A secondary market transaction in late 2025 reflected a valuation of approximately $4.5 billion, down from its 2021 primary-round high of $7.25 billion [13, 19]. Notable customers named across multiple sources include LinkedIn, Shopify, Slack, Twilio, Zillow, Google, ADP, and Morningstar [35, 51]. Fast Company recognized Gong as one of its World's Most Innovative Companies of 2026 in the Applied AI category [33].
The principal competitive set for Gong includes ZoomInfo Chorus, Clari (which merged with Salesloft in December 2025), Outreach, People.ai, and Aviso [24, 25]. Chorus, acquired by ZoomInfo in July 2021, is a direct conversation intelligence competitor; it differentiates by layering ZoomInfo's contact and intent data on top of call analytics [22, 25]. Clari, which merged with Salesloft in December 2025, attacks the market from a forecasting-first orientation rather than conversation analytics, and many enterprise teams run both Gong and Clari simultaneously [21, 28]. Multiple independent sources characterize Gong as the category reference point for conversation intelligence and coaching depth, while Clari is positioned as the reference point for forecast accuracy and pipeline governance [26, 30]. Outreach and Salesloft originated as sales engagement platforms and have added conversation intelligence capabilities over time, positioning themselves as unified engagement-plus-intelligence alternatives [25]. Zoom (with Zoom for Sales), Microsoft (through Teams-native features), and HubSpot have each moved into adjacent territory by embedding call analytics into broader platforms, introducing competitive pressure at the foundational recording layer [13]. Pricing opacity and high total cost of ownership are documented friction points that competitors highlight in buyer evaluations [24, 30].
Gong's integration ecosystem, branded the Gong Collective, encompasses more than 400 integrations [1]. Documented integrations include Salesforce (bi-directional CRM sync), Microsoft Teams, Google Meet, Zoom, HubSpot, Slack, and Microsoft Dynamics [4, 5]. A native Salesforce App Exchange listing enables a bi-directional sync that pulls sales activity data from Sales Cloud into Gong and pushes insights and recommendations back [8]. Gong extended its architecture in late 2025 with MCP (Model Context Protocol) support to allow controlled connections to external AI systems [10]. The platform operates on a SaaS subscription model priced per seat plus a platform fee; seat types include a free Collaborator tier and a paid Standard tier [13]. Security certifications in evidence include SOC 2 Type II, ISO 27001, GDPR compliance, CCPA compliance, HIPAA compliance, and AES-256 encryption [4]. The RightBound acquisition in December 2025 was positioned to extend the platform's data layer with third-party account and contact signals [42].
G2 hosts more than 6,500 verified reviews of Gong, with an aggregate rating of 4.7 out of 5 [38]. Gartner Peer Insights lists 376 in-depth verified reviews of the product [31]. Positive themes across review platforms include the quality and depth of call recording and transcription, coaching tools, and deal visibility. Representative G2 reviewer sentiment cites the platform as enabling self-coaching through keyword tracking and engagement insights [35]. Critical themes include pricing complexity: multiple independent sources document a structure combining a platform fee with per-seat costs, which can result in effective per-user costs of $300–$500 per month for smaller teams, and renewal price increases have been a documented trigger for competitive evaluations [24, 10]. Reviewers also note that advanced modules such as Forecast and Engage carry additional fees on top of the base platform, and adoption can stall when users are required to work across multiple dashboards [29]. Concerns about data portability and proprietary data formats have also appeared in buyer-facing commentary [4].