Level AI Inc.

Website: https://thelevel.ai/

Products

Platforms

Company history

  1. : Acquired by Five9 Inc. — Five9 to Acquire Level AI, Advancing AI-Powered CX Platform Source

Company Wiki

Level AI is a Mountain View, California-based artificial intelligence company that builds an AI-native platform for contact center quality assurance, real-time agent assistance, and customer experience analytics. Founded in 2019 by Ashish Nagar, the company serves mid-market and enterprise contact centers across industries including financial services, insurance, healthcare, and retail. It operates in the contact center AI, conversation intelligence, and customer experience (CX) automation categories.

AI-generated reference entry from web research · Generated 2026-11-06. Citations identify available source support; claims without a citation are not independently verified.

Key Facts

  • Founded: 2019 [7]
  • Headquarters: Mountain View, California, USA [6]
  • CEO & Founder: Ashish Nagar [5]
  • Total Funding: $73.1 million across 4 rounds (as of August 2024) [9]
  • Last Funding Round: Series C — $39.4 million, led by Adams Street Partners (July 2024) [9]
  • Employees: ~135 at time of Series C (July 2024); LinkedIn lists 51–200 [4]
  • G2 Rating: 4.6–4.7 / 5 (200+ reviews, 2026) [3]
  • Pricing Model: Annual subscription, calculated in part by agent count; pricing not publicly disclosed [4]

Overview

Level AI develops a cloud-based contact center intelligence platform organized around three functional pillars: CX Delivery (agent assist, coaching, screen recording, and AI virtual agents), CX Strategy (automated quality assurance, voice-of-the-customer analytics, and iCSAT measurement), and AI Core (proprietary domain-specific models, voice AI, and speech recognition) [1]. The platform uses large language models to automatically score close to 100% of customer interactions—calls, chats, and emails—against configurable quality rubrics, replacing manual sampling that typically covers only 1–2% of interactions [2]. In July 2026, the company launched Latitude, a suite of seven CX-specific AI models, alongside AI Workers for autonomous task handling [3]. The company operates on an annual subscription model, with fees calculated in part by the number of agents using the platform [4].

History

Level AI was founded in 2019 by Ashish Nagar, a former member of Amazon's Alexa product team who participated in the Alexa Prize conversational AI program [5]. The company incorporated earlier, with TechCrunch reporting a 2018 incorporation date, noting that its initial concept of voice assistants for front-line workers pivoted to customer service augmentation after early customer conversations [5]. In July 2019, the company raised a seed round led by Eniac Ventures with participation from Village Global [6]. Level AI launched publicly in August 2021 alongside a $13 million Series A led by Battery Ventures, with existing investors Eniac Ventures and Village Global also participating [7]. In March 2022, the company raised a $20 million Series B led by Battery Ventures [8]. In July 2024, Level AI closed a $39.4 million Series C led by Adams Street Partners, with participation from Cross Creek, BrightLoop, Battery Ventures, and Eniac Ventures, bringing total capital raised to $73.1 million [9].

Market Position

Level AI operates in the contact center AI market, which analytics firm Mordor Intelligence estimated at $61.07 billion in 2024, with projections to $145.20 billion by 2029 [4]. On G2, Level AI holds a rating of approximately 4.6–4.7 out of 5 from more than 200 reviewers as of 2026 [3]. G2 reviewers identify the platform's strongest segments as mid-market contact centers, with 59.3% of G2 reviews coming from that segment [10]. Named customers documented across sourced investor and trade press materials include Affirm, Carta, Penske, Vista (Vistaprint), OpenTable, Toast, Swiss Re, and ezCater [11][12]. The company's Series C investor, Adams Street Partners, cited adoption across verticals including financial services, retail, and BPO when announcing their lead investment in July 2024 [11]. Level AI is a private company and has not disclosed revenue publicly; third-party data aggregators estimate annual revenue in the range of $13–15 million, though these figures are unverified [13][14].

Competition

Level AI competes primarily with other AI-layer platforms for contact centers rather than full contact center suites. G2's community most frequently cites Observe.AI as the nearest direct alternative, with both companies competing for contact center QA and agent assist buyers [15]. Third-party review and analysis sites identify Cresta (which emphasizes real-time guidance for sales-motion centers), CallMiner (which offers published per-seat pricing), and Balto as the main specialist competitors [16][17]. Broader contact center suite vendors—including NICE CXone, Genesys Cloud CX, and Talkdesk—compete where customers prefer native quality management inside a CCaaS platform rather than a separate AI layer [18]. One third-party analysis positions Level AI as differentiated by semantic understanding of customer intent rather than keyword-based matching, and notes that G2 reviewers specifically highlight this semantic capability [16]. Pricing is not publicly disclosed; the company sells through an enterprise sales process with annual contracts [3].

Additional Links

Editorial note: Some sources list the founding year as 2018 (TechCrunch, based on incorporation) while others cite 2019 (Crunchbase, LinkedIn, job postings) as the operative founding date; the 2018 date appears to reflect initial incorporation while 2019 marks the public launch and seed funding. The legal entity name 'Ujwal Inc.' appears in Crunchbase structured data as the registered legal entity doing business as 'Level AI' — this could not be independently confirmed from a primary source. Employee count varies across sources (135 per CEO's statement at time of Series C per TechCrunch, 142 per LinkedIn metadata, 170 per Silicon Valley Journals) and is not officially disclosed. Revenue estimates ($13.2M from ZoomInfo, $15M from Silicon Valley Journals) are third-party aggregator estimates and are not from audited financials or official disclosures. The funding total of $73.1M (TechCrunch, FinSMEs) versus $74M (startupintros, exa.ai) discrepancy likely reflects the seed round amount being included differently across aggregators; $73.1M is used as it reflects the most authoritative sourced figure from TechCrunch's contemporaneous Series C reporting.