Website: https://loopme.ai/
LoopMe is a London-headquartered advertising technology company that uses artificial intelligence to improve brand advertising performance and outcomes across mobile, programmatic, and connected TV (CTV) channels. Founded in 2012, the company operates an AI-powered Intelligent Marketplace and offers products including its patented PurchaseLoop optimization engine, the Chartboost mobile monetization platform (acquired in 2024), and an Audience & Measurement Platform (AMP). It serves brands, agencies, publishers, and demand-side platforms seeking outcomes-based results in the mid-funnel (awareness, consideration, and purchase intent).
LoopMe operates primarily in the ad tech sector, with products spanning demand-side platform (DSP) technology, programmatic advertising, mobile in-app advertising, CTV advertising, and brand measurement. Its core offering is the Intelligent Marketplace, described as a programmatic advertising marketplace that connects advertisers, demand partners, publishers, and platforms while using AI to improve media efficiency, monetization, and supply quality [1]. The company's patented PurchaseLoop technology measures and optimizes consumer sentiment and builds audiences in real-time to improve performance for brands and agencies [1]. A standalone Audience & Measurement Platform (AMP) enables clients to leverage consumer insights and target more effectively across mobile, programmatic, and CTV channels [1]. Following its 2024 acquisition of Chartboost, LoopMe also provides an in-app monetization and programmatic advertising platform for app developers and gaming publishers [8]. The company positions itself as serving brands and agencies seeking measurable, outcome-based results including brand lift, purchase intent, consideration, foot traffic, and sales [4].
LoopMe was founded in 2012 by Stephen Upstone (CEO) and Marco Van de Bergh (CTO), with a mission to improve mobile advertising for advertisers, publishers, and end-users [20]. The company raised its first funding round within a year of incorporation [13]. A notable early financing event was a $17 million round led by BGF (Business Growth Fund), intended to fuel global expansion of the AI-powered ad tech platform and focus on the US market [20]. Investors over the company's history have included BGF, HV Capital, OpenOcean, Impulse VC, and Ballpark Ventures, among others [14]. In January 2022, Mayfair Equity Partners, a tech and consumer growth investor, acquired a majority stake in LoopMe for $120 million, valuing the company at close to $200 million [15]. That deal was intended to fuel global expansion and product development [16]. In December 2024, LoopMe announced the acquisition of Chartboost, a mobile advertising and monetization platform, from Zynga Inc. (a wholly-owned publishing label of Take-Two Interactive Software); financial terms of the transaction were not disclosed [21][29]. The Chartboost acquisition was described as expanding LoopMe's SDK network and strengthening its outcomes-based AI technology platform [21].
LoopMe is categorized by CB Insights in the Ad Tech Expert Collection and is also identified as operating in martech and cross-channel advertising software [4]. G2 most commonly categorizes the platform under Demand Side Platform (DSP), Cross-Channel Advertising Software, and Account Data Management Software [32]. The company has filed 12 patents [31] and has reported a fully organic gross revenue CAGR of 40% for the period 2018–2025; together with Chartboost, it has generated more than $2 billion in gross revenue over that period [31]. In April 2026, the Institute of Practitioners in Advertising (IPA) named LoopMe the best overall media owner in its IPA Digital Media Owner Spring 2026 Survey — the first time the company topped the survey — with a score of 90.5% for overall experience [43]. The biannual IPA survey, based on agency partner feedback, also recognized LoopMe across the Ad Networks/Exchanges, DSP, and Sales Houses sub-categories [46]. LoopMe has also been named in BusinessCloud's MarTech 50 ranking [47]. The company operates across 19 cities globally [31].
CB Insights identifies Rocket Fuel, InMobi, and Skai (formerly Kenshoo) among LoopMe's competitors in the ad tech and mobile advertising space [4]. PitchBook lists C1X, NextRoll, AppsFlyer, Appnext, and Ezoic among a broader field of 56 competitors [6]. Tracxn places LoopMe's primary competitors as Integral Ad Science, Singular, and Pencil [13]. In the video ad platform sub-category, 6sense identifies Zemanta, Innovid, and Vidible as top competitors by market share [36]. On G2, StackAdapt, Demandbase One, AdRoll, and Facebook for Business are among the most-compared alternatives when buyers research LoopMe [32]. LoopMe differentiates itself from broader DSP and mobile advertising competitors through its emphasis on outcomes-based AI optimization for brand advertisers and through direct publisher SDK relationships, the latter significantly expanded by the Chartboost acquisition. Competitive risks identified in third-party analysis include AppLovin MAX and Unity LevelPlay's control of publisher monetization, which may constrain Chartboost Direct adoption [49].