LoopMe Inc.

Overview

LoopMe operates primarily in the ad tech sector, with products spanning demand-side platform (DSP) technology, programmatic advertising, mobile in-app advertising, CTV advertising, and brand measurement. Its core offering is the Intelligent Marketplace, described as a programmatic advertising marketplace that connects advertisers, demand partners, publishers, and platforms while using AI to improve media efficiency, monetization, and supply quality [1]. The company's patented PurchaseLoop technology measures and optimizes consumer sentiment and builds audiences in real-time to improve performance for brands and agencies [1]. A standalone Audience & Measurement Platform (AMP) enables clients to leverage consumer insights and target more effectively across mobile, programmatic, and CTV channels [1]. Following its 2024 acquisition of Chartboost, LoopMe also provides an in-app monetization and programmatic advertising platform for app developers and gaming publishers [8]. The company positions itself as serving brands and agencies seeking measurable, outcome-based results including brand lift, purchase intent, consideration, foot traffic, and sales [4].

History

LoopMe was founded in 2012 by Stephen Upstone (CEO) and Marco Van de Bergh (CTO), with a mission to improve mobile advertising for advertisers, publishers, and end-users [20]. The company raised its first funding round within a year of incorporation [13]. A notable early financing event was a $17 million round led by BGF (Business Growth Fund), intended to fuel global expansion of the AI-powered ad tech platform and focus on the US market [20]. Investors over the company's history have included BGF, HV Capital, OpenOcean, Impulse VC, and Ballpark Ventures, among others [14]. In January 2022, Mayfair Equity Partners, a tech and consumer growth investor, acquired a majority stake in LoopMe for $120 million, valuing the company at close to $200 million [15]. That deal was intended to fuel global expansion and product development [16]. In December 2024, LoopMe announced the acquisition of Chartboost, a mobile advertising and monetization platform, from Zynga Inc. (a wholly-owned publishing label of Take-Two Interactive Software); financial terms of the transaction were not disclosed [21][29]. The Chartboost acquisition was described as expanding LoopMe's SDK network and strengthening its outcomes-based AI technology platform [21].

Market Position

LoopMe is categorized by CB Insights in the Ad Tech Expert Collection and is also identified as operating in martech and cross-channel advertising software [4]. G2 most commonly categorizes the platform under Demand Side Platform (DSP), Cross-Channel Advertising Software, and Account Data Management Software [32]. The company has filed 12 patents [31] and has reported a fully organic gross revenue CAGR of 40% for the period 2018–2025; together with Chartboost, it has generated more than $2 billion in gross revenue over that period [31]. In April 2026, the Institute of Practitioners in Advertising (IPA) named LoopMe the best overall media owner in its IPA Digital Media Owner Spring 2026 Survey — the first time the company topped the survey — with a score of 90.5% for overall experience [43]. The biannual IPA survey, based on agency partner feedback, also recognized LoopMe across the Ad Networks/Exchanges, DSP, and Sales Houses sub-categories [46]. LoopMe has also been named in BusinessCloud's MarTech 50 ranking [47]. The company operates across 19 cities globally [31].

Competition

CB Insights identifies Rocket Fuel, InMobi, and Skai (formerly Kenshoo) among LoopMe's competitors in the ad tech and mobile advertising space [4]. PitchBook lists C1X, NextRoll, AppsFlyer, Appnext, and Ezoic among a broader field of 56 competitors [6]. Tracxn places LoopMe's primary competitors as Integral Ad Science, Singular, and Pencil [13]. In the video ad platform sub-category, 6sense identifies Zemanta, Innovid, and Vidible as top competitors by market share [36]. On G2, StackAdapt, Demandbase One, AdRoll, and Facebook for Business are among the most-compared alternatives when buyers research LoopMe [32]. LoopMe differentiates itself from broader DSP and mobile advertising competitors through its emphasis on outcomes-based AI optimization for brand advertisers and through direct publisher SDK relationships, the latter significantly expanded by the Chartboost acquisition. Competitive risks identified in third-party analysis include AppLovin MAX and Unity LevelPlay's control of publisher monetization, which may constrain Chartboost Direct adoption [49].

Sources

1. LoopMe - Crunchbase Company Profile & Funding — Crunchbase
2. Mayfair Equity Partners acquires UK adtech platform LoopMe for $120M — TechCrunch, 2022-01-19
3. LoopMe - Products, Competitors, Financials, Employees, Headquarters Locations — CB Insights
4. LoopMe 2026 Company Profile: Valuation, Investors, Acquisition — PitchBook
5. LoopMe Acquires Chartboost from Zynga — ExchangeWire, 2024-12-11
6. LoopMe Buys Chartboost From Zynga For Direct Paths Into Mobile Apps — AdExchanger, 2024-12-12
7. LoopMe wins $17m of investor backing — WY Partners
8. Company - LoopMe | Bringing Brands into Apps — LoopMe (official), 2026-07-02
9. LoopMe tops IPA Digital Media Owners Spring 2026 Survey — IPA (Institute of Practitioners in Advertising), 2026-04-22
10. Top 10 LoopMe Alternatives & Competitors in 2026 — G2
11. LoopMe - 2026 Company Profile, Team, Funding, Competitors & Financials — Tracxn, 2026-07-18
12. Loop Me Named Best Media Owner by Agencies in IPA Spring Survey — LBBOnline (Little Black Book), 2026-04-22
13. LoopMe Acquires Chartboost from Zynga, Accelerating its Mission to Power Brand Advertising Across the Digital Ecosystem — Business Wire, 2024-12-10
14. LoopMe - Market Share, Competitor Insights in Video Ad Platform — 6sense
15. LoopMe company information, funding & investors — Dealroom