Medallia Inc.

Overview

Medallia operates primarily in the customer experience management (CEM) and Voice of the Customer (VoC) software categories, with an adjacent presence in employee experience management. [1] Its core offering, Medallia Experience Cloud, is a SaaS platform that captures feedback across web, social, text, video, speech, messaging, and contact center channels. [1] The platform applies AI and machine learning to detect patterns, uncover issues, and predict customer behavior, delivering real-time insights and action workflows to executive and frontline teams. [1] Beyond solicited survey data, the platform incorporates digital experience analytics—session replays, heatmaps, and customer journey paths—alongside text analytics, dashboarding, and direct action management. [1] Its solution portfolio spans customer experience management, digital services, employee activation, personalized messaging, conversation intelligence, quality management, agile research, consumer intelligence, and video research. [7] Medallia serves industries including automotive, healthcare, hotel, retail, travel and hospitality, insurance, retail banking, and the public sector, with operations across the US, UK, France, Germany, Australia, Argentina, Canada, and Mexico. [7]

History

Medallia was founded in 2001 by Borge Hald and Amy Pressman, who had previously worked as consumer-company relationship consultants for Fortune 500 executives. [1] The company's first venture funding arrived in late 2011, followed by a $35 million Series B round in September 2012 led by Sequoia Capital. [10] By July 2015 the company had raised a cumulative $255 million across multiple rounds. [5] In October 2016 Medallia acquired digital-feedback analytics startup Kampyle, and in 2019 it acquired behavioral analytics startup CoolaData. [1] Medallia went public on the NYSE under the ticker MDLA in July 2019. [1] Post-IPO acquisitions included voice-to-text specialist Voci Technologies for $59 million in April 2020, real-time coaching platform Stella Connect for approximately $100 million in September 2020, and digital experience analytics provider Decibel for approximately $160 million in March 2021. [37] In October 2021, private equity firm Thoma Bravo completed an all-cash acquisition of Medallia valued at $6.4 billion, taking the company private at $34.00 per share. [33] In June 2026, Medallia announced a recapitalization agreement with its primary lenders; the transaction reduced the company's debt burden, provided $150 million in new capital, and transferred ownership from Thoma Bravo to an investor group led by Blackstone, Apollo, and FS KKR Capital Corp, with the deal closing in August 2026. [51][59]

Market Position

Medallia competes in the Voice of the Customer (VoC) platforms and customer experience management markets. Gartner named Medallia a Leader in the Magic Quadrant for Voice of the Customer Platforms for the fourth consecutive publication in 2025, recognizing it for Completeness of Vision and Ability to Execute. [23] In the companion 2025 Critical Capabilities report, Medallia received the highest ranking in three of the evaluated use cases. [23] In the 2024 edition, it received the highest ranking across all four use cases evaluated. [27] Alongside Gartner recognition, Medallia has been named a Leader in the Forrester Wave for Customer Feedback Management Solutions (Q4 2024) and a Leader in the Forrester Wave for Text Mining and Analytics Platforms (Q2 2024), as well as a Strong Performer in the Forrester Wave for Customer Analytics Technologies (Q2 2024). [23] The 2025 Gartner Magic Quadrant Leaders quadrant for VoC Platforms included Medallia alongside Qualtrics, Sprinklr, InMoment, and Press Ganey Forsta. [30] Notable documented customers include Mayo Clinic Laboratories, Mazda North America, and Santander Bank, and the company's own press materials cite serving 7 of the Fortune 10. [53] PitchBook lists Medallia's employee count at approximately 1,960. [11]

Competition

Multiple independent sources identify Qualtrics, InMoment, Sprinklr, Verint, Forsta, and Alchemer as primary competitors in the VoC and CEM platform space. [16][26] The 2025 Gartner Magic Quadrant for VoC Platforms placed Qualtrics and Medallia as the two incumbents in the Leaders quadrant, with Sprinklr newly joining them, and InMoment and Press Ganey Forsta also appearing as Leaders. [26] Owler lists Qualtrics, SurveyMonkey, and InMoment among Medallia's primary competitors. [14] CBInsights additionally names Verint and Press Ganey as competitors. [16] Industry analyst coverage from CX Today notes that Medallia differentiates on data consolidation depth and its proactive closed-loop action tooling—routing issues to appropriate departments and reaching out to dissatisfied customers—which are described as differentiative relative to peers. [26] Forrester's 2025 Critical Capabilities evaluation ranked Medallia highest among the assessed vendors on three of four use cases, positioning it against the same Qualtrics-led field. [23] Smaller and mid-market-oriented competitors, including AskNicely, Wootric, and Thematic, compete on lower implementation complexity and more accessible pricing, representing a different competitive vector from the enterprise incumbents. [19]

Sources

1. Medallia — Wikipedia, 2026-09-02
2. Thoma Bravo Completes Acquisition of Medallia — Thoma Bravo, 2021-10-29
3. Medallia 2026 Company Profile: Valuation, Funding & Investors — PitchBook
4. Medallia - Overview, News & Similar companies — ZoomInfo
5. Medallia Raises $150 Million in Equity Financing to Continue Rapid Growth — Medallia (official press release), 2015-07-21
6. Medallia to be Acquired by Thoma Bravo for $6.4 Billion — Thoma Bravo, 2021-07-26
7. Medallia Announces Ownership Transition & New Capital Investment — Medallia (official press release), 2026-06-17
8. Medallia Named a Leader in the 2025 Gartner® Magic Quadrant™ for Voice of the Customer Platforms Report — Business Wire, 2025-05-01
9. Gartner Magic Quadrant for Voice of the Customer (VoC) Platforms 2025: The Rundown — CX Today, 2025-10-19
10. Medallia's Competitors, Revenue, Number of Employees, Funding, Acquisitions & News — Owler
11. Medallia - Products, Competitors, Financials, Employees, Headquarters Locations — CB Insights
12. Medallia Products | Read 634 Reviews on G2 — G2
13. Medallia Inc Company Profile - Medallia Inc Overview — GlobalData
14. Medallia Closes Transaction to Fuel Company's Next Chapter of AI-Driven Growth — Medallia (official press release), 2026-08-03