Storyblok Inc, founded in 2017 and headquartered in Linz, Austria, offers a powerful headless content management system. Their key platform, Storyblok, enables businesses to create and manage content across multiple channels efficiently, catering to industries like e-commerce and media.
Founded: 2017
Headquarters: Linz, Austria
Revenue: 25m_100m
Employees: 201_1k
Website: https://www.storyblok.com
Storyblok is a cloud-native, API-first headless content management system (CMS) founded in Austria in 2017 and incorporated legally as Storyblok GmbH. The platform targets mid-market and enterprise organizations, providing a visual editing layer on top of a decoupled headless architecture so that both developers and non-technical content teams can manage and publish digital content. It competes in the headless CMS and digital experience platform (DXP) categories alongside vendors such as Contentful, Contentstack, and Sanity.
Storyblok operates in the headless CMS and composable digital experience markets. Its core product is an API-first content management platform that separates content storage and delivery from the presentation layer, enabling teams to publish to websites, mobile applications, IoT devices, and other digital channels from a single content repository [1]. A defining characteristic of the platform is its Visual Editor, which renders the customer's own frontend inside the CMS via an iframe bridge, allowing non-technical editors to make in-context changes without losing headless architecture benefits [8]. The platform is structured around reusable, nestable content blocks called "Bloks" and exposes content through both REST and GraphQL APIs [10, 12]. Additional modules include a native digital asset manager (DAM), built-in AI tools for content generation, SEO metadata, translation across 30-plus languages, and a workflow automation layer called FlowMotion [7, 13]. Storyblok is ISO 27001 and TISAX certified, operates on AWS infrastructure, and publishes a 99.99% uptime SLA [4, 7].
Storyblok was founded in 2017 by Dominik Angerer (CEO) and Alexander Feiglstorfer (CTO) while the two were working at a web development agency; their difficulty finding a CMS that satisfied both developers and content editors motivated them to build their own [9]. The company is headquartered in Linz, Austria [12]. Its first external funding was a Seed round from Firstminute Capital on 28 November 2019 [15]. A Series A followed, and in May 2022 the company closed a $47 million Series B led by Mubadala Capital and HV Capital, with participation from 3VC and Firstminute Capital [17]. In June 2024, Storyblok announced an $80 million Series C led by Brighton Park Capital, with continued participation from HV Capital, Mubadala Capital, 3VC, and Firstminute Capital, bringing total disclosed funding to $138 million [9]. The Series C announcement stated the capital would be directed toward AI and automation tooling and accelerating growth in the US and Europe [9]. The company launched a US legal entity in 2024 and planned a dedicated UK entity in the same year [54].
Storyblok positions itself in the headless CMS and DXP categories. Analyst recognition includes: designation as the sole Customers' Choice in the January 2023 Gartner Peer Insights "Voice of the Customer" report for Web Content Management [21]; inclusion in the Forrester Content Management Systems Landscape (Q2 2023) and Forrester DXP Landscape (Q2 2023) [21]; recognition as a Strong Performer in a Forrester Wave CMS report [22]; and a Leader designation in the October 2025 IDC MarketScape for Worldwide AI-Enabled Headless Content Management Systems [51, 52]. On G2, Storyblok has been rated 4.5 stars by 585 verified reviewers and earned 77 awards in G2's Summer 2026 report [44, 45]. In G2's 2024 Best Software Awards it placed second on the Top 50 Content Management Products list [42]. Documented customer names include Adidas, Netflix, T-Mobile, Renault, Oatly, Virgin Media O2, Deliveroo, DIRECTV, and Crunchyroll [13, 44, 54]. Tracxn reported approximately 314 employees as of April 2026 [12].
Storyblok competes primarily with Contentful, Contentstack, and Sanity in the headless CMS segment, alongside broader DXP vendors such as Sitecore and Adobe Experience Manager [19, 27]. Third-party analysts at PitchBook list Contentful, Sitecore, and Censhare among Storyblok's competitors [19], while Tracxn cites Webflow and Contentstack as top rivals [12]. The clearest sourced differentiator from independent comparisons is Storyblok's native Visual Editor: Contentful and Sanity both rely on form-based content editing, which requires developer involvement for layout changes, whereas Storyblok provides in-context drag-and-drop editing out of the box [29, 55]. Independent analyses describe Contentful as stronger in enterprise governance, compliance certifications, and ecosystem depth, while positioning Storyblok as better suited for marketing-led teams prioritizing content velocity and visual control [29, 40]. Contentstack, itself a Forrester Wave CMS Leader in Q1 2025, markets a broader composable DXP with built-in personalization and front-end hosting that Storyblok does not natively offer [27]. On G2, Sanity ranks as the highest-rated overall alternative to Storyblok among reviewers, praised for developer customizability [48].