Thryv Inc. is a software company that provides a comprehensive business management platform designed for small businesses. Their key offerings include Thryv software for customer relationship management, scheduling, and online presence management. Founded in 2018 and based in Dallas, Texas, Thryv serves various industries including home services, healthcare, and professional services.
Founded: 2017
Headquarters: Grapevine, Texas, United States
Revenue: 100m_1b
Employees: 1k_5k
Website: https://www.thryv.com
Thryv Holdings, Inc. (NASDAQ: THRY) is a publicly traded software-as-a-service company headquartered in Dallas, Texas, that provides an all-in-one business management and marketing platform for small and medium-sized businesses (SMBs). The company operates two segments—Thryv SaaS and Thryv Marketing Services—and serves clients in the United States, Australia, New Zealand, and Canada. Its corporate lineage traces to the Yellow Pages publishing industry, and it has undergone a deliberate strategic transition toward recurring SaaS revenue since 2017.
Thryv Holdings, Inc. is a provider of cloud-based software and marketing solutions targeting small and medium-sized businesses [1]. The company's product portfolio spans CRM, appointment scheduling, invoicing, payment processing, online reputation management, listings management, social media posting, and campaign management [5]. Its SaaS platform is organized around three product centers: Thryv Command Center (a freemium communications hub), Thryv Business Center (operations and CRM), and Thryv Marketing Center (digital marketing and lead generation) [40]. In addition to SaaS software, Thryv continues to offer legacy print and digital directory advertising through its Marketing Services segment, which includes The Real Yellow Pages and proprietary local search portals such as DexKnows.com, Superpages.com, and Yellowpages.com [2, 44]. The company also operates Keap, a CRM and marketing automation product acquired in 2024, as a distinct offering within the combined platform [27]. Thryv's stated strategic goal is to exit the Marketing Services segment by the end of 2028 and generate the majority of revenue and EBITDA from SaaS [6].
The corporate lineage of Thryv Holdings traces to the 2013 merger of Dex One and SuperMedia, which created Dex Media [4]. In 2016, Dex Media restructured its debt, and Golden Gate Capital acquired a majority stake, setting the stage for subsequent strategic changes [3]. In 2017, Dex Media merged with YP Holdings to form the entity that would become Thryv [1]. The combined company rebranded on July 15, 2019 as Thryv, Inc., shifting focus to its flagship SaaS product [1]. In October 2020, Thryv Holdings, Inc. went public through a direct listing on the NASDAQ under the ticker THRY [1]. In January 2021, Thryv announced the intent to acquire Sensis, Australia's leading digital, marketing, and directory services provider, and the transaction closed on March 1, 2021 for approximately $200 million in cash, bringing over 100,000 Sensis clients into the Thryv banner [44]. On October 31, 2024, Thryv closed its acquisition of Infusion Software, Inc. (Keap), a CRM and marketing automation platform for SMBs, for $80 million in cash [31]. The Keap acquisition brought the combined company's total SaaS subscriber count to over 100,000 at closing [31]. Chairman and CEO Joe Walsh has led the company's transformation from a legacy print directory business to a SaaS provider [3].
Thryv competes in the SMB business management software and local digital marketing categories, targeting micro and small businesses typically with fewer than 50 employees [25]. As of Q4 2024, total SaaS clients reached 114,000, and full-year 2024 consolidated revenue was $824.2 million, with total SaaS revenue of $343.5 million, a 30% year-over-year increase [58]. For full-year 2024, Mergr reported Thryv disclosed revenue of $824 million [14]. The company operates in 48 U.S. states and has international presence in Australia and New Zealand [6]. Thryv has received recognition from the G2 peer-review platform, having been named a Leader for Small Businesses for multiple consecutive quarters; it earned 14 G2 awards in one quarter, including recognitions for Easiest Setup, Easiest Admin, and Highest User Adoption for small businesses, and maintained a 4.6 out of 5 star rating on G2 at that time [24]. In Q3 2025, Thryv reported SaaS revenue of $115.9 million, a 33% year-over-year increase, with 103,000 SaaS subscribers [3]. The company's plan is for SaaS to become the majority of both revenue and EBITDA by 2025 and 2026, respectively [6].
Thryv operates in a crowded SMB software market against both horizontal platforms and specialized point solutions. On the CRM and marketing automation side, HubSpot competes through freemium adoption and an app marketplace, while Intuit leverages QuickBooks and Mailchimp to cross-sell marketing tools into its SMB base [25]. GoDaddy converts new SMBs through domains and basic presence tools before upselling to marketing and website services, directly contesting Thryv's new-customer acquisition [25]. In email and campaign marketing, Constant Contact, Salesforce Marketing Cloud (SMB tiers), and Klaviyo apply pressure on deliverability and segmentation capabilities [25]. On the reputation and local presence side, G2 data identifies Birdeye as a close alternative, noting that Birdeye scores higher on usability (9.3 vs. 7.5) and ease of setup (9.1 vs. 7.2) in direct comparisons [22]. Vendasta AI Platform, Yext, and ActiveCampaign are also frequently evaluated alongside Thryv by G2 users [22]. Thryv's positioning centers on a unified, all-in-one suite for nontechnical SMB owners, leveraging its legacy advertiser relationships to reduce customer acquisition costs relative to digital-first competitors [25]. Prior to the Keap acquisition, both Keap and Zoho CRM were direct CRM-implementation competitors cited in G2 reports [29].