Typeform Inc.

Overview

Typeform provides a cloud-based SaaS platform that allows users to create dynamic, mobile-optimized forms, surveys, quizzes, and other data collection tools without coding [1][2]. Its core product differentiator is a conversational interface that presents one question at a time, mimicking the flow of a natural conversation to reduce form abandonment and improve response rates [3][4]. The platform serves use cases across marketing (lead generation), human resources, customer feedback, product research, and education [5]. Beyond its flagship form builder, Typeform has expanded its product portfolio to include VideoAsk, a video conversation solution that enables asynchronous one-to-one video interactions at scale, and Typeform Chat, a no-code chatbot builder [6]. Typeform operates on a freemium subscription model, with tiered paid plans unlocking higher response limits, advanced conditional logic, white-labeling, and deeper integrations [7].

History

Typeform was founded in 2012 by David Okuniev and Robert Muñoz, both with backgrounds in arts, engineering, and UI/UX design, in Barcelona, Spain [1]. The software entered alpha by invitation and launched in public beta in April 2013, having raised a €550,000 seed round [2]. A further €1.2 million was raised from Connect Ventures and others in 2014, the same year the product officially launched and reached 100,000 users [2]. In October 2015 Typeform closed a $15 million Series A led by Index Ventures [2]. A $35 million Series B led by General Atlantic followed in 2017, with participation from Index Ventures, Point Nine Capital, and Connect Ventures [3]. In March 2022 Typeform announced a $135 million Series C led by Belgian investment firm Sofina, with returning investors General Atlantic, Index Ventures, Point Nine Capital, and Connect Ventures, plus new investors including Top Tier Capital Partners, GP Bullhound, Teamworthy Ventures, and Trium Venture Partners; the round brought total funding to approximately $187 million and valued the company at $935 million post-money [4][5]. In November 2022 the company announced layoffs of approximately 12% of its workforce, citing economic conditions [6]. Between its Series B and Series C the company launched VideoAsk, a video conversation product, and Typeform Chat, a no-code chatbot builder [7]. Joaquim ('Kim') Lecha has served as CEO at least since the Series C announcement [4].

Market Position

Typeform operates in the online form builder and survey software categories [1]. As of the March 2022 Series C announcement, the company reported more than 125,000 business customers worldwide and over 500 million interactions driven per year across its products [2]. The company reported $70 million ARR in 2021 at the time of the Series C, representing more than a tripling of ARR since 2018 [3]. A third-party estimate pegged 2024 ARR at approximately $141 million [4]. Notable customers documented in public sources include Apple Inc., Airbnb, Uber, and Nike [5]. CB Insights includes Typeform in its Sales & Customer Service Tech expert collection [6]. On G2, Typeform holds an average rating of 4.5 out of 5 from over 1,000 reviews, with Ease of Use, intuitive interface, and integrations cited as top strengths by reviewers [7]. Typeform is most commonly evaluated by G2 reviewers in the Online Form Builder Software, Survey Software, and Content Creation Software categories [7].

Competition

Typeform competes primarily in the online form builder and survey software segment. Direct competitors cited across multiple independent sources include Jotform, SurveyMonkey, Formstack, GoFormz, and GoCanvas [1][2]. On G2, Jotform is identified as the top-rated alternative to Typeform with an average rating of 4.7 out of 5 (vs. Typeform's 4.5), and leads Typeform in dimensions such as meeting requirements, customer support, and ease of doing business; Typeform scores marginally higher on usability [3]. G2 reviewers also frequently compare Typeform with FormAssembly, Outgrow, SurveyMonkey, and SurveySparrow [3]. A notable documented differentiator is pricing structure: Typeform's response-based pricing model and tiered plan architecture have been cited by independent review sources as a point of friction relative to competitors that offer flat or unlimited-response pricing [4]. Typeform also faces emerging competition from AI-native conversational research and interview tools that go beyond static field collection, though that segment remains nascent [5]. TechCrunch noted in 2022 that growth in the no-code/low-code tools market had produced materially more competition for Typeform than when the company was founded [6].

Sources

1. Typeform - Crunchbase Company Profile & Funding — Crunchbase, 2026
2. Typeform (service) - Wikipedia — Wikipedia, 2026
3. Typeform Secures $35 Million in Series B — Index Ventures
4. Typeform takes $135M to tickle more marketers — TechCrunch, 2022-03-10
5. Typeform Secures $135 Million in Series C Funding Led by Sofina — Typeform (official blog), 2022-03-10
6. This is Typeform: history and evolution of one of Spain's largest startups — Marketing4eCommerce, 2022-11-21
7. Top 10 Typeform Alternatives & Competitors in 2026 — G2, 2026
8. Typeform - 2026 Company Profile, Team, Funding & Competitors — Tracxn, 2026
9. Typeform Revenue 2024: $141.1M Est. ARR, $935M Valuation — GetLatka, 2026
10. 7 Typeform Competitors Doing Better in 2026 — MakeForms, 2026-03-10