Videowise Inc.

Videowise Inc. provides a video personalization and analytics platform, Videowise, that helps marketers deliver targeted video experiences and measure engagement. Founded in the Netherlands, it serves e‑commerce and media brands.

Founded: 2020

Headquarters: Dover, Delaware, United States

Website: https://videowise.com/

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Company Wiki

Videowise is an AI-powered video commerce platform designed for ecommerce brands and retailers, enabling the creation, management, and monetization of shoppable videos, live shopping experiences, and social commerce across online storefronts. Founded in 2020/2021 by Claudiu Cioba and incorporated in Dover, Delaware, the company targets Shopify and Salesforce Commerce Cloud merchants seeking to convert video engagement into measurable revenue. It operates in the video commerce and visual commerce software category.

AI-generated reference entry from web research · Generated 2026-09-05. Citations identify available source support; claims without a citation are not independently verified.

Key Facts

  • Founded: 2020 (incorporated April 2021)
  • Headquarters: Dover, Delaware, United States [4]
  • Founder & CEO: Claudiu Cioba
  • Total Funding: $3 million (Seed, March 2023) [7]
  • Lead Seed Investor: Slack Fund, with FounderCollective, Underline Ventures, MuVentures, Ratio Ventures [7]
  • Primary Platform Integration: Shopify and Salesforce Commerce Cloud [14]
  • G2 Rating: 4.8 / 5 (66 reviews)
  • Gartner Peer Insights Rating: 4.8 / 5 (14 reviews, Shoppable Media category)

Overview

Videowise provides what it describes as an end-to-end video commerce infrastructure for brands and retailers, spanning shoppable video, live shopping, social commerce, UGC management, AI-powered content creation, and revenue-attributed analytics [2]. The platform is built around a commerce-first philosophy: unlike general-purpose video hosts, it is architected specifically to protect page speed while embedding interactive, purchasable video at scale across product detail pages, collection pages, homepages, and mobile apps [1]. Core product modules include Shoppable Video, Live Shopping, Social Commerce, a Creative Library, Content Performance analytics, AI Clips, AI Studio, a Creator Network, and a UGC Hub [2]. The platform natively supports Shopify and Salesforce Commerce Cloud, and offers over 16 widget types—including stories, reels, carousels, video banners, sliders, and backgrounds—through a centralized media library with a built-in editor [13]. Video compression technology is applied to maintain page speed without sacrificing visual quality [9].

History

Claudiu Cioba, a product designer with approximately 15 years of experience that included work with Meta and Uber, began building Videowise in late 2020; the company was formally incorporated in April 2021 [22, 24]. Cioba has described the founding as coinciding with the COVID-19 pandemic and his recognition of video's unrealized potential in ecommerce [22]. A pre-seed round led by FounderCollective was secured in April 2021 [25]. In March 2023, Videowise announced a $3 million seed round led by Slack Fund (the investment arm of Salesforce's Slack), with participation from FounderCollective, Underline Ventures, MuVentures, and Ratio Ventures [7, 29]. The company stated the round would support expansion to Salesforce Commerce Cloud and other commerce platforms beyond Shopify [29]. The company is headquartered at an address in Dover, Delaware, with team members spread across Europe, North America, and Asia [4]. No acquisitions or ownership changes have been publicly reported as of mid-2026.

Market Position

Videowise operates in the video commerce and shoppable media category, competing alongside dedicated commerce-video tools and general-purpose video hosts. On the Shopify App Store, the platform has accumulated over 250 five-star reviews, and on G2 it holds a 4.8-star rating across 66 verified reviews [32, 35]. On Gartner Peer Insights, Videowise is listed in the Shoppable Media market with a 4.8 rating from 14 reviews [39]. On Trustpilot, the platform carries a 5-star rating across 66 verified reviews [36]. The company states it powers over 4,000 brands worldwide [36]. Publicly documented customers include Dr. Squatch, Dr. Dennis Gross, Travelpro, Tortuga Backpacks, Walkee Paws, SOSU Cosmetics, Kind Patches, Skullcandy, BPerfect Cosmetics, Ava Estell, and ALPAKA [38, 40]. The platform occupies a mid-market to enterprise positioning within the Shopify ecosystem, with pricing that third-party sources note starts at $239 per month for broader deployments [42].

Competition

Videowise's primary direct competitors in the commerce-specific shoppable video category include Tolstoy, Firework, Bambuser, LyveCom, and smaller Shopify-native tools such as Quinn [8, 42]. Third-party analyses position Tolstoy and Videowise as the two most prominent Shopify-native, purpose-built shoppable video platforms, with Tolstoy noted for interactive branching video and AI content generation and Videowise recognized for site-wide video infrastructure and widget breadth [41]. Firework is positioned by multiple sources as an enterprise-tier option targeting brands with very large SKU catalogs and non-Shopify stack requirements, while Bambuser is identified as the benchmark for dedicated live shopping events [42, 47]. Third-party reviewers note that Videowise's premium pricing may be prohibitive for small merchants, and that its AI auto-tagging is less aggressive than some alternatives [43]. The platform is described by one independent source as the most common Tolstoy alternative for stores that have outgrown SMB tools but have not yet entered enterprise sales cycles [44].

Additional Links

Editorial note: The CEO's LinkedIn post mentions Videowise 'powers over 5,000 brands' as of mid-2026, but this is a self-reported figure from the founder and has not been independently verified by a third-party source; it was therefore omitted from the Market Position section. Getlatka.com reported 2023 revenue of $4.7M and approximately 40 employees, but Getlatka's methodology for private company revenue estimates is not independently auditable, so these figures were omitted. The Salesforce Ventures portfolio page lists Videowise as a portfolio company, which corroborates the Slack Fund (Salesforce subsidiary) lead on the seed round, but no additional Salesforce equity investment beyond the Slack Fund participation has been confirmed.