Real-time Analytics Tracking
Monitor app performance and user engagement metrics in real-time for immediate insights.
Adjust
Category: AdTech: Insights & Analytics
Company: Adjust Inc.
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Adjust is a mobile measurement and fraud prevention platform that helps businesses track app performance and user engagement. It serves both B2B and B2C companies, offering features like real-time analytics and automated fraud detection to optimize marketing campaigns.
Target Market: B2B
Industries: Retail & E-commerce, Technology & Software, Media & Entertainment, Financial Services & Banking, Gaming, Travel & Hospitality, Consumer Packaged Goods (CPG), Automotive
Key Features
AI-generated feature reference from web research · Generated 2026-05-13; citations identify available source support and do not independently verify every claim.
Automated Fraud Detection
Utilize machine learning algorithms to identify and prevent fraudulent activities in mobile campaigns.
Attribution Modeling
Attribute user actions and conversions to specific marketing channels for accurate ROI measurement.
Cross-Device Tracking
Track user interactions across multiple devices to deliver a cohesive user experience.
Customizable Dashboards
Create tailored dashboards to visualize key performance indicators and metrics relevant to your business.
API Integrations
Seamlessly integrate with third-party tools and platforms using comprehensive RESTful APIs.
Event Tracking
Define and monitor specific events within your app to evaluate user engagement and behavior.
User Segmentation
Segment users based on behavior and demographics for targeted marketing efforts.
Website: https://www.adjust.com
Frequently asked questions
What is Adjust?
Adjust is a mobile measurement and fraud prevention platform that helps businesses track app performance and user engagement. It serves both B2B and B2C companies, offering features like real-time analytics and automated fraud detection to optimize marketing campaigns.
What is Adjust known for?
Adjust is best known for Renowned for its advanced fraud prevention capabilities that protect marketing budgets from malicious activities., Offers comprehensive mobile app tracking with real-time analytics to optimize user engagement and campaign performance. and Recognized for its seamless integration with various marketing tools, enhancing data-driven decision-making for businesses..
Who is Adjust for?
Adjust primarily serves B2B organizations across Retail & E-commerce, Technology & Software, Media & Entertainment and Financial Services & Banking.
Who makes Adjust?
Adjust is owned and operated by Adjust Inc.. See the company profile for leadership, milestones, and acquisitions.
How is Adjust evaluated?
Adjust is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
What are alternatives to Adjust?
The alternatives page lists sibling platforms in the AdTech: Insights & Analytics category alongside Adjust, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.