Category: AdTech: DMPs & Consumer Intelligence
Company: Adobe Inc.
Adobe Audience Manager is a data management platform that collects and organizes audience data from various sources to enhance targeting for advertising campaigns. It serves B2C marketers of all organization sizes, enabling them to create audience segments and integrate data for more effective personalized marketing strategies.
Composite Score: 35.7
Rank: #564
Target Market: B2C
Industries: Retail & E-commerce, Financial Services & Banking, Technology & Software, Media & Entertainment, Travel & Hospitality, Consumer Packaged Goods (CPG), Automotive, Manufacturing
Website: https://business.adobe.com/products/audience-manager/adobe-audience-manager.html