Affirm

Category: E-commerce: Payments

Company: Affirm Inc.

Buy now pay later without the fees. Flexible payment options with longer plans, lower payments, and no fees. Pay in 4 interest-free or get more time and see your total cost upfront.

Composite Score: 35.7

Rank: #726

Founded: 2012

Target Market: General

Industries: Retail & E-commerce, Financial Services & Banking, Fashion & Apparel, Food & Beverage, Sports & Fitness, Education, Travel & Hospitality, Automotive

Key Features

Website: https://www.affirm.com

Frequently asked questions

What is Affirm?

Affirm is a marketing technology platform from Affirm Inc. in the E-commerce: Payments category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.

How is Affirm scored?

Affirm receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.

What is Affirm's current rating?

Affirm currently has a composite score of 35.7 out of 100 (about 1.8 stars on a 5-point scale), placing it at rank #726. Scores are recalculated monthly based on the latest evidence.

Who owns Affirm?

Affirm is owned and operated by Affirm Inc. . Visit the company profile for leadership, milestones, and acquisitions.

What are alternatives to Affirm?

Top alternatives to Affirm are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.