Category: E-commerce: Payments
Company: Afterpay Inc.
Afterpay is fully integrated with all your favorite stores. Shop as usual, then choose Afterpay as your payment method at checkout. First-time customers complete a quick registration, returning customers simply log in.
Composite Score: 37.6
Rank: #626
Target Market: B2C
Industries: Retail & E-commerce, Financial Services & Banking, Fashion & Apparel, Food & Beverage, Sports & Fitness, Travel & Hospitality, Consumer Packaged Goods (CPG), Other
Website: https://www.afterpay.com
Afterpay is a marketing technology platform from Afterpay Inc. in the E-commerce: Payments category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Afterpay receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Afterpay currently has a composite score of 37.6 out of 100 (about 1.9 stars on a 5-point scale), placing it at rank #626. Scores are recalculated monthly based on the latest evidence.
Afterpay is owned and operated by Afterpay Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Afterpay are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.