Category: AdTech: DMPs & Consumer Intelligence
We offer innovative and privacy-compliant data solutions for advertisers to connect with high-value audiences at a global scale.
Target Market: B2C
Website: https://www.alikeaudience.com/
AlikeAudience is an audience data and activation platform that provides privacy-compliant data solutions to help advertisers connect with high-value audiences at global scale; it combines an ID graph, AI-driven analytics and integrations for omnichannel activation. The company positions itself to serve agencies, brands, platforms and data providers by enabling audience targeting, data onboarding and custom audience development across channels such as mobile, display, social, CTV and DOOH.
Sources: https://www.alikeaudience.com/, https://www.alikeaudience.com/company/about-us/
Key features include a proprietary ID graph and AI-driven data intelligence for audience insights, ready-to-use and custom audience segments for hyper-targeted campaigns, and data onboarding to activate first-party data across digital channels. The platform also supports omnichannel activation (mobile, display, social, CTV, DOOH), integrations with leading DSPs and emphasizes privacy compliance with standards such as GDPR and CCPA.
Sources: https://www.alikeaudience.com/solutions/audience-targeting/, https://www.alikeaudience.com/solutions/data-onboarding/
Primary competitors in the DMP and consumer intelligence space include Acxiom, Resonate, Throtle, Eyeota, Decentriq, Extuitive, Nielsen Marketing Cloud, and OnAudience, which offer overlapping capabilities such as audience data, identity graphs and data onboarding for marketers and platforms.
Sources: https://www.alikeaudience.com/, https://en.wikipedia.org/wiki/AlikeAudience
AlikeAudience is used by advertisers and agencies, brands and marketers, ad platforms and data providers that need audience segmentation, data enrichment and activation across digital channels; customers range from global brands and agencies to platforms seeking to enhance targeting and monetization. The company highlights use cases in campaign activation, audience monetization and improving match rates for partners such as DSPs and marketplace integrations.
Sources: https://www.alikeaudience.com/, https://www.alikeaudience.com/company/about-us/