Category: AdTech: Programmatic
Company: Amazon Inc.
Amazon DSP is a demand-side platform that programmatically buys ads to reach new and existing audiences on Amazon and third-party apps and websites.
Target Market: B2B
Website: https://advertising.amazon.com/solutions/products/amazon-dsp
Amazon DSP is a demand-side platform that programmatically buys ads to reach new and existing audiences on Amazon and third-party apps and websites.
Amazon DSP primarily serves B2B organizations.
Amazon DSP is owned and operated by Amazon Inc.. See the company profile for leadership, milestones, and acquisitions.
Amazon DSP is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
The alternatives page lists sibling platforms in the AdTech: Programmatic category alongside Amazon DSP, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.