Category: AdTech: Programmatic
Company: Amazon Inc.
Amazon DSP is a demand-side platform that programmatically buys ads to reach new and existing audiences on Amazon and third-party apps and websites.
Composite Score: 33.1
Rank: #895
Target Market: B2B
Website: https://advertising.amazon.com/solutions/products/amazon-dsp
Amazon DSP is a marketing technology platform from Amazon Inc. in the AdTech: Programmatic category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Amazon DSP receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Amazon DSP currently has a composite score of 33.1 out of 100 (about 1.7 stars on a 5-point scale), placing it at rank #895. Scores are recalculated monthly based on the latest evidence.
Amazon DSP is owned and operated by Amazon Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Amazon DSP are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.