Category: E-commerce: Payments
Company: Amazon Inc.
Amazon Pay is an online payment service that makes checkout on your site fast and secure for hundreds of millions of Amazon customers around the world.
Composite Score: 38.2
Rank: #596
Target Market: B2B
Website: https://pay.amazon.com
Amazon Pay is a marketing technology platform from Amazon Inc. in the E-commerce: Payments category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Amazon Pay receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Amazon Pay currently has a composite score of 38.2 out of 100 (about 1.9 stars on a 5-point scale), placing it at rank #596. Scores are recalculated monthly based on the latest evidence.
Amazon Pay is owned and operated by Amazon Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Amazon Pay are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.