Category: AdTech: Programmatic
Company: AppLovin Inc.
AppLovin enables businesses to advertise profitably with marketing technologies that attract customers, increase revenue, and track ad performance.
Composite Score: 33.1
Rank: #896
Target Market: B2B
Website: https://www.applovin.com
AppLovin is a marketing technology platform from AppLovin Inc. in the AdTech: Programmatic category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
AppLovin receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
AppLovin currently has a composite score of 33.1 out of 100 (about 1.7 stars on a 5-point scale), placing it at rank #896. Scores are recalculated monthly based on the latest evidence.
AppLovin is owned and operated by AppLovin Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to AppLovin are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.