Category: AdTech: Insights & Analytics
Company: AppsFlyer Inc.
Unify measurement, deep linking, data collaboration, and AI across mobile, web, CTV, console and beyond. Make smarter decisions, optimize every channel, and prove impact with the platform built for modern marketing.
Target Market: B2B
Industries: Gaming, Retail & E-commerce, Healthcare & Life Sciences, Technology & Software, Media & Entertainment, Financial Services & Banking, Travel & Hospitality, Other
Website: https://www.appsflyer.com
Unify measurement, deep linking, data collaboration, and AI across mobile, web, CTV, console and beyond. Make smarter decisions, optimize every channel, and prove impact with the platform built for modern marketing.
AppsFlyer is best known for Renowned for its comprehensive cross-platform measurement capabilities across mobile, web, and CTV., Recognized for advanced deep linking technology that enhances user engagement and conversion rates. and A leader in data collaboration, enabling brands to optimize marketing efforts through actionable insights..
AppsFlyer primarily serves B2B organizations across Gaming, Retail & E-commerce, Healthcare & Life Sciences and Technology & Software.
AppsFlyer is owned and operated by AppsFlyer Inc.. See the company profile for leadership, milestones, and acquisitions.
AppsFlyer is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
The alternatives page lists sibling platforms in the AdTech: Insights & Analytics category alongside AppsFlyer, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.