Category: AdTech: Insights & Analytics
Company: AppsFlyer Inc.
Unify measurement, deep linking, data collaboration, and AI across mobile, web, CTV, console and beyond. Make smarter decisions, optimize every channel, and prove impact with the platform built for modern marketing.
Composite Score: 48.1
Rank: #80
Target Market: B2B
Industries: Gaming, Retail & E-commerce, Healthcare & Life Sciences, Technology & Software, Media & Entertainment, Financial Services & Banking, Travel & Hospitality, Other
Website: https://www.appsflyer.com
AppsFlyer is a marketing technology platform from AppsFlyer Inc. in the AdTech: Insights & Analytics category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
AppsFlyer receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
AppsFlyer currently has a composite score of 48.1 out of 100 (about 2.4 stars on a 5-point scale), placing it at rank #80. Scores are recalculated monthly based on the latest evidence.
AppsFlyer is owned and operated by AppsFlyer Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to AppsFlyer are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.