Category: Ops/PM
Company: Atlassian Inc.
Atlassian Jira is a project management tool that streamlines campaign planning and workflow automation for marketing teams. It supports both small and large B2C organizations with features like customizable workflows and resource management capabilities.
Composite Score: 44.0
Rank: #202
Founded: 2006
Headquarters: Sydney, Australia
Target Market: B2C
Industries: Technology & Software, Financial Services & Banking, Healthcare & Life Sciences, Retail & E-commerce, Professional Services, Non-Profit & Government, Manufacturing, Other
Website: https://www.atlassian.com/jira/solutions/marketing
Atlassian Jira is a marketing technology platform from Atlassian Inc. in the Ops/PM category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Atlassian Jira receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Atlassian Jira currently has a composite score of 44.0 out of 100 (about 2.2 stars on a 5-point scale), placing it at rank #202. Scores are recalculated monthly based on the latest evidence.
Atlassian Jira is owned and operated by Atlassian Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Atlassian Jira are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.