Category: Orchestration & RTIM
Company: Braze Inc.
Braze is a multi-channel orchestration platform that enables B2C enterprises to automate cross-channel campaigns and customer journeys. It features real-time engagement capabilities and supports messaging across email, SMS, push, and in-app channels.
Founded: 2011
Headquarters: New York, New York, United States
Target Market: B2C
Industries: Retail & E-commerce, Food & Beverage, Consumer Packaged Goods (CPG), Media & Entertainment, Travel & Hospitality, Technology & Software, Financial Services & Banking, Other
Sources: https://www.braze.com/product/cross-channel-messaging
Website: https://www.braze.com/product/cross-channel-messaging
Braze Cross-Channel Messaging is a multi-channel customer engagement platform feature set that lets B2C enterprises design and automate coordinated campaigns and journeys across email, SMS/RCS, push, in-app, web messaging, and global messaging apps. It provides unified orchestration, real-time engagement, and tools for consolidating channel usage into a single platform to maintain consistent, responsive customer experiences.
Sources: https://www.braze.com/product/cross-channel-messaging, https://www.braze.com/product/overview
Key features include cross-channel message orchestration and unified campaign workflows, real-time data activation and decisioning via BrazeAI Decisioning Studio, drag-and-drop journey orchestration and segment builder capabilities, API integrations and deliverability management, generative AI-assisted content tools (BrazeAI), and a scalable architecture for high-volume sending and channel expansion.
Sources: https://www.braze.com/product/cross-channel-messaging, https://www.braze.com/product/brazeai-decisioning-studio
Primary competitors listed for this category include Sendbird, Cordial Workflow, Monocle, Imagino, SAS Customer Journey Creation, Alterian, Pega Customer Decision Hub, and Genesys Customer Journey Orchestration.
Sources: https://www.braze.com/product/overview, https://www.braze.com/product/cross-channel-messaging
Braze Cross-Channel Messaging is used mainly by enterprise B2C organizations across industries such as retail & e-commerce, food & beverage, consumer packaged goods (CPG), media & entertainment, travel & hospitality, technology & software, financial services & banking, and other consumer-facing sectors that require scalable, real-time cross-channel engagement.
Sources: https://www.braze.com/product/cross-channel-messaging, https://www.braze.com/product/overview