Category: Content & Asset Management
Company: Bynder
Bynder is a digital asset management platform that streamlines content creation and management for brands. It offers features like customizable workflows and robust product information management, serving both small and large organizations across various regions.
Founded: 2013
Target Market: B2C
Industries: Retail & E-commerce, Consumer Packaged Goods (CPG), Financial Services & Banking, Technology & Software, Media & Entertainment, Manufacturing, Professional Services, Other
Sources: https://bynder.com
Website: https://bynder.com
Bynder is a cloud-based digital asset management (DAM) platform that centralizes, organizes, and distributes brand assets to streamline content creation and management across teams. It supports customizable workflows, collaboration, and integrations to manage the full asset lifecycle for organizations of varying sizes and regions.
Sources: https://bynder.com, https://www.bynder.com
Bynder provides dynamic asset transformation, brand portals for distribution, advanced metadata management, user access controls and version control, API integrations for connecting with other systems, collaboration tools for review and approval, and analytics and reporting to track asset usage. These features are designed to support asset lifecycle management, brand governance, and cross-team workflows.
Sources: https://bynder.com, https://www.bynder.com
Primary competitors in the digital asset management category include Adobe Experience Manager Assets, Brandworkz, Image Relay, Sitecore Digital Asset Management, OpenText Digital Asset Management, Fotoware, MediaValet, and Celum Digital Asset Management. These vendors offer overlapping DAM capabilities such as asset libraries, metadata, workflows, and integrations.
Sources: https://bynder.com, https://www.bynder.com
Bynder is used by organizations across retail and e-commerce, consumer packaged goods (CPG), financial services and banking, technology and software, media and entertainment, manufacturing, professional services, and other industries. It serves both B2C-focused businesses and organizations of various sizes, providing tools for brand management, content distribution, and asset governance.
Sources: https://bynder.com, https://www.bynder.com