Vetted Expert Talent Network
Access 165,000+ named, credentialed freelance creators (CFAs, MDs, JDs, FINRA reviewers)
Sources: https://www.contently.com
Contently
Category: CMP & Content Creation
Company: Contently Inc
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A content marketing platform that connects brands with freelance writers and creators to produce high-quality content. It serves both B2B and B2C organizations, offering tools for content strategy, workflow management, and analytics to optimize engagement.
Target Market: B2C
Industries: Financial Services & Banking, Media & Entertainment, Consumer Packaged Goods (CPG), Professional Services, Travel & Hospitality, Technology & Software, Retail & E-commerce, Other
Key Features
AI-generated feature reference from web research · Generated 2026-08-03; citations identify available source support and do not independently verify every claim.
Compliance-Reviewed Editorial Workflow
Route drafts through compliance reviewers and approval stages for regulated-industry content
Sources: https://www.contently.com
Content Strategy & Briefing Tools
Create editorial briefs, outlines, and strategy plans to align creators and campaigns
Sources: https://www.contently.com
Localization & Rapid Scaling
Localize and produce large volumes of compliance-ready articles quickly across regions
Sources: https://www.contently.com
Answer Engine Optimization (AEO)
Optimize content for AI-driven search citations to increase visibility in AI search results
Sources: https://www.contently.com
Content Performance Analytics
Measure audience growth, content value, and ROI with platform analytics and reporting
Sources: https://www.contently.com
Regulatory & Privacy Certifications
Support SOC 2 Type II, GDPR, CCPA, HIPAA BAA and FINRA-aware reviewer workflows
Sources: https://www.contently.com
Managed Services & Enterprise Programs
Provide managed content programs combining strategy, production, and editorial craft for enterprises
Sources: https://www.contently.com
Website: https://www.contently.com
Frequently asked questions
What is Contently?
Contently is a content marketing platform that connects brands with a vetted network of freelance writers and creators and provides tools for content strategy, editorial workflows, and analytics. The platform is positioned to support enterprise editorial needs including compliance-reviewed workflows and talent management for large brands and regulated industries.
Sources: https://www.contently.com, https://contently.com/platform/
What are its key features?
Contently includes a talent network and API for accessing vetted creators, an AI Studio and LLM-optimization capabilities for AI-assisted content creation, and editorial workflow tools for briefs, compliance review, and production. It also offers content performance analytics, SEO/AEO tools, multi-platform distribution integrations, and features tailored for regulated content workflows.
Sources: https://contently.com/platform/ai-studio/, https://contently.com/platform/llm-optimization/
Who are its primary competitors?
Primary competitors in the content marketing and content planning category include LearnWorlds, DivvyHQ, StoryChief, The Brief, Optimizely Content Marketing Platform, Veed.io, Writer, and RecCloud. These platforms overlap with Contently on content production, editorial workflow, or content optimization capabilities.
Sources: https://en.wikipedia.org/wiki/Contently, https://www.contently.com
What industries and types of companies often use Contently?
Contently is used by both B2C and B2B organizations across enterprise and mid-market sizes, with notable adoption in regulated and heavily governed sectors such as financial services and banking, healthcare and life sciences, media and entertainment, retail/e‑commerce, travel and hospitality, technology/software, CPG, and professional services. The platform highlights specific support for regulated-content workflows and credentialed reviewers for compliance-sensitive industries.
Sources: https://contently.com/solutions/regulated-content/, https://contently.com/platform/