Category: CMP & Content Creation
Company: Contently Inc
A content marketing platform that connects brands with freelance writers and creators to produce high-quality content. It serves both B2B and B2C organizations, offering tools for content strategy, workflow management, and analytics to optimize engagement.
Target Market: B2C
Industries: Financial Services & Banking, Media & Entertainment, Consumer Packaged Goods (CPG), Professional Services, Travel & Hospitality, Technology & Software, Retail & E-commerce, Other
Sources: https://www.contently.com
Website: https://www.contently.com
Contently is a content marketing platform that connects brands with a vetted network of freelance writers and creators and provides tools for content strategy, editorial workflows, and analytics. The platform is positioned to support enterprise editorial needs including compliance-reviewed workflows and talent management for large brands and regulated industries.
Sources: https://www.contently.com, https://contently.com/platform/
Contently includes a talent network and API for accessing vetted creators, an AI Studio and LLM-optimization capabilities for AI-assisted content creation, and editorial workflow tools for briefs, compliance review, and production. It also offers content performance analytics, SEO/AEO tools, multi-platform distribution integrations, and features tailored for regulated content workflows.
Sources: https://contently.com/platform/ai-studio/, https://contently.com/platform/llm-optimization/
Primary competitors in the content marketing and content planning category include LearnWorlds, DivvyHQ, StoryChief, The Brief, Optimizely Content Marketing Platform, Veed.io, Writer, and RecCloud. These platforms overlap with Contently on content production, editorial workflow, or content optimization capabilities.
Sources: https://en.wikipedia.org/wiki/Contently, https://www.contently.com
Contently is used by both B2C and B2B organizations across enterprise and mid-market sizes, with notable adoption in regulated and heavily governed sectors such as financial services and banking, healthcare and life sciences, media and entertainment, retail/e‑commerce, travel and hospitality, technology/software, CPG, and professional services. The platform highlights specific support for regulated-content workflows and credentialed reviewers for compliance-sensitive industries.
Sources: https://contently.com/solutions/regulated-content/, https://contently.com/platform/