Real-time Decisioning Engine
Serve personalized experiences and content in milliseconds using live behavioral signals and context
Sources: https://dynamicyield.com
Dynamic Yield
Category: Personalization
Company: Mastercard Inc.
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A personalization and experimentation platform for enterprise B2C brands that delivers A/B testing, multivariate experiments, and real-time behavioral personalization. Supports web, mobile, and email with centralized audience targeting across regions.
Founded: 2011
Target Market: B2C
Key Features
AI-generated feature reference from web research · Generated 2026-10-03; citations identify available source support and do not independently verify every claim.
AI-driven Recommendation Models
Generate product and content recommendations using machine learning optimized for conversion and engagement
Sources: https://dynamicyield.com
Omnichannel Experience Delivery
Deliver consistent personalization across web, mobile web, native apps, email, and onsite widgets
Sources: https://dynamicyield.com
Customer Segmentation and Profiles
Build dynamic segments and persistent customer profiles from behavioral, transactional, and demographic data
Sources: https://dynamicyield.com
A/B and Multivariate Testing
Run experiments and compare variants to statistically validate personalization strategies and UX changes
Sources: https://dynamicyield.com
API-first Integration Framework
Expose RESTful APIs and SDKs for real-time data ingestion, decisioning, and integration with CDPs and commerce platforms
Sources: https://dynamicyield.com
Campaign Orchestration & Targeting
Create, schedule, and activate targeted campaigns with rules, triggers, and audience assignment
Sources: https://dynamicyield.com
Analytics and Attribution Reporting
Measure personalization impact with conversion, revenue uplift, and channel-level attribution reports
Sources: https://dynamicyield.com
Website: https://dynamicyield.com
Frequently asked questions
What is Dynamic Yield?
Dynamic Yield is an AI-powered personalization platform that provides real-time decisioning to deliver individualized experiences across web, mobile apps, email and kiosks for ecommerce and media businesses. It was acquired by Mastercard, and its offering is positioned to help B2C enterprises increase conversion and engagement through automated personalization and decisioning capabilities.
Sources: https://dynamicyield.com, https://www.mastercard.com
What are its key features?
Key features include machine-learning driven product and content recommendations, multilayered A/B and multivariate testing with real-time decisioning, and omnichannel targeting and campaigns across web, mobile, and email. The platform also provides analytics and segmentation tools to personalize experiences at scale for enterprise B2C customers.
Sources: https://dynamicyield.com, https://www.mastercard.com
Who are its primary competitors?
Primary competitors in the personalization and experimentation space include Optimizely (Feature Experimentation and Personalization), VWO, Kameleoon, and Adobe Target; related competitors also include platforms such as Dotdigital and Mouseflow. These competitors offer overlapping capabilities like A/B testing, personalization, and customer experience optimization for digital channels.
Sources: https://dynamicyield.com, https://www.mastercard.com
What industries and types of companies often use Dynamic Yield?
Dynamic Yield is commonly used by B2C enterprises in ecommerce, retail, travel, media and financial services to personalize customer journeys, recommend products, and optimize conversion across channels. The platform is aimed at large organizations seeking scalable, real-time personalization and was integrated into Mastercard’s suite of solutions for enterprise customers.
Sources: https://dynamicyield.com, https://www.mastercard.com