Category: Tag Management
Company: Google LLC
Google Tag Manager is a tag management system that allows B2C businesses of all sizes to manage and deploy marketing tags without extensive coding. It streamlines the process of adding tracking codes and facilitates easier updates, enhancing data collection and website analytics.
Composite Score: 46.9
Rank: #73
Target Market: B2C
Industries: Retail & E-commerce, Financial Services & Banking, Technology & Software, Media & Entertainment, Travel & Hospitality, Automotive, Education, Consumer Packaged Goods (CPG)
Website: https://tagmanager.google.com