Gupshup

Category: Conversational & SMS

Company: Gupshup Inc.

Deploy secure, scalable AI Agents with enterprise-ready infrastructure. Gupshup powers billions of customer conversations across channels and industries.

Target Market: Both

Website: https://www.gupshup.ai/

Frequently asked questions

What is Gupshup?

Gupshup is a conversational messaging platform and developer of AI-driven conversational agents that enables businesses to build and deploy messaging, voice and AI agents across channels such as WhatsApp, SMS, RCS and social messaging. The company positions itself as a purpose-built Conversation Cloud offering enterprise-scale infrastructure to orchestrate workflows, automate customer interactions and integrate AI models for real-time conversational experiences.

Sources: https://www.gupshup.ai/, https://www.gupshup.ai/about-us

What are its key features?

Key features include AI Agents (autonomous conversational agents) and a proprietary ACE LLM for personalized dialogues, omnichannel messaging support across WhatsApp, SMS, RCS and social channels, workflow orchestration and campaign automation, and AI + human handoffs with agent assist features like suggested responses and summarization. The platform also provides real-time intent and signal processing, industry-tailored templates and enterprise-grade infrastructure for scale and integration.

Sources: https://www.gupshup.ai/, https://www.gupshup.ai/about-us

Who are its primary competitors?

Primary competitors in the conversational and SMS space include Sinch, Dyna.ai Agent Studio, Omilia, Salesmsg, SlickText, EZ Texting, NiCE Cognigy and Deepdub; these vendors offer overlapping capabilities such as messaging platforms, conversational AI or voice/agent solutions in adjacent market segments.

Sources: https://www.gupshup.ai/, https://en.wikipedia.org/wiki/Gupshup

What industries and types of companies often use Gupshup?

Gupshup is used by enterprise and mid-market organizations that need large-scale conversational automation, including use cases cited for banking, insurance, retail and e-commerce (assisted sales, KYC, payments and customer support), as well as marketing and engagement campaigns; the company states tens of thousands of global brands as customers. The platform targets both small/medium and large enterprises that require omnichannel messaging, campaign orchestration and AI-driven customer interactions.

Sources: https://www.gupshup.ai/, https://www.gupshup.ai/about-us