Category: AdTech: Programmatic
Company: In-Store Marketplace Inc.
In-Store Marketplace is an ad-tech platform that enables programmatic advertising within retail environments. It serves B2C brands of all sizes, facilitating targeted retail media campaigns to enhance in-store customer engagement.
Target Market: B2C
Industries: Retail & E-commerce, Consumer Packaged Goods (CPG), Food & Beverage, Fashion & Apparel, Technology & Software
Sources: https://instoremarketplace.com/
Website: https://instoremarketplace.com/
In-Store Marketplace is an ad-tech platform that standardizes and unifies digital in‑store media by providing a single point of integration for retail media networks, retail media platforms, in‑store solution providers, and DSP access to in‑store audio and display inventory. The platform offers a centralized, self‑serve system to facilitate programmatic advertising and campaign management within brick‑and‑mortar retail environments.
Sources: https://instoremarketplace.com/about-in-store-marketplace/, https://instoremarketplace.com/
Key features include centralized media management that unifies display and audio infrastructure, dynamic content delivery across display zones and in‑store audio, automated campaign workflows with multi‑approver processes, integrated retail media solutions for combining inventory, standardized audience measurement using first‑ or third‑party data, and a self‑serve platform to enable in‑store monetization strategies. These capabilities are presented to simplify campaign and content management and to standardize impression methodology for planning and measurement.
Sources: https://instoremarketplace.com/, https://instoremarketplace.com/solutions/omnichannel-measurement/
Primary competitors in the same programmatic/ad‑tech category include VideoAmp, Kovva, Sovrn, Magnite, Adelphic, PubMatic, Choozle, and Audyence, which operate in adjacent programmatic and retail/omnichannel media marketplaces. These firms offer various programmatic, supply‑side, and retail/omnichannel media solutions that overlap with In‑Store Marketplace’s in‑store and retail media focus.
Sources: https://instoremarketplace.com/, https://en.wikipedia.org/wiki/In-Store%20Marketplace
Industries that commonly use In‑Store Marketplace include retail and e‑commerce, consumer packaged goods (CPG), food & beverage, fashion & apparel, and technology/software companies; the platform serves B2C brands of all sizes. Typical users are retailers, retail media networks and platforms, in‑store solution providers, advertisers and brand marketers seeking to deploy targeted programmatic campaigns and monetize in‑store display and audio inventory.
Sources: https://instoremarketplace.com/, https://instoremarketplace.com/solutions/retail-media-networks/