Category: Creator Content and Marketplace
Company: Influencity Inc.
Discover why brands and agencies choose Influencity to find creators, manage relationships, and measure campaigns in one powerful platform.
Target Market: Both
Website: https://www.influencity.com
Influencity is a software platform for influencer marketing that helps brands and agencies find creators, manage influencer relationships, run campaigns, and measure performance at scale. The platform positions itself as an end-to-end solution covering discovery, relationship management, campaign execution, and ROI reporting for influencer programs.
Sources: https://www.influencity.com, https://www.influencity.com/platform/
Influencity provides influencer discovery tools to search and filter creators, influencer relationship management (IRM) capabilities to store contact and collaboration history, campaign management features to plan and execute influencer activities, and ROI/reporting modules to measure campaign performance and metrics. These feature areas are presented as distinct modules on the company’s platform pages.
Sources: https://www.influencity.com/platform/influencer-discovery/, https://www.influencity.com/platform/influencer-relationship-management/
A listed competitor in the same category is Billo; other influencer marketing platforms operate in the same space offering discovery, campaign management, and analytics tools.
Sources: https://www.influencity.com, https://en.wikipedia.org/wiki/Influencity
Influencity is marketed to both brands and agencies that run influencer marketing programs; typical users include marketing teams at companies and agencies that need discovery, relationship management, campaign execution, and reporting at scale. The vendor frames the platform for organizations of varying sizes seeking to manage end-to-end influencer campaigns.
Sources: https://www.influencity.com, https://www.influencity.com/platform/influencer-campaign-management/