Category: Data Integration & Activation
Company: Salesforce Inc.
Informatica is a data integration and activation platform that facilitates seamless data management across various sources. It serves both large and small organizations by offering capabilities in reverse ETL, identity resolution, and robust data pipeline creation.
Composite Score: 35.4
Rank: #746
Target Market: General
Industries: Financial Services & Banking, Healthcare & Life Sciences, Technology & Software, Retail & E-commerce, Manufacturing, Telecommunications, Energy & Utilities, Insurance
Website: https://www.informatica.com/
Informatica is a marketing technology platform from Salesforce Inc. in the Data Integration & Activation category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Informatica receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Informatica currently has a composite score of 35.4 out of 100 (about 1.8 stars on a 5-point scale), placing it at rank #746. Scores are recalculated monthly based on the latest evidence.
Informatica is owned and operated by Salesforce Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Informatica are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.