Innovid
Category: AdTech: Programmatic
Company: Mediaocean
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Innovid empowers advertisers and publishers to create, deliver, measure, and optimize their ad and social experiences that drive consumer connections and business growth.
Founded: 2007
Target Market: B2C
Website: https://www.innovid.com/
Frequently asked questions
What is Innovid?
Innovid is an omnichannel advertising platform that enables advertisers and publishers to create, deliver, measure, and optimize video and interactive ad experiences across connected TV, mobile, and web. The company positions its system as a unified solution for the entire advertising lifecycle, combining ad serving, measurement, and creative capabilities to support real-time activation and optimization.
Sources: https://www.innovid.com/, https://www.innovid.com/platform
What are its key features?
Innovid's key features include ad authoring and creative production tools for building personalized and interactive video ads, dynamic ad capabilities for serving customized creative at scale, and creative intelligence for measurement and optimization. The platform also provides omnichannel delivery and independent ad serving, continuous cross-channel measurement, and real-time optimization to translate signals into actionable performance improvements.
Sources: https://www.innovid.com/platform/ad-authoring, https://www.innovid.com/platform/dynamic-ads
Who are its primary competitors?
Primary competitors in the programmatic video and ad tech space include VideoAmp, Kovva, Sovrn, Magnite, Adelphic, PubMatic, Choozle, and Audyence. These companies offer overlapping capabilities around programmatic ad serving, measurement, or video and CTV monetization.
Sources: https://www.innovid.com/, https://en.wikipedia.org/wiki/Innovid
What industries and types of companies often use Innovid?
Advertisers, agencies, and publishers that run video, connected TV (CTV), and cross‑channel digital campaigns commonly use Innovid to produce, deliver, and measure creative at scale; the platform targets B2C marketing use cases and supports both enterprise and smaller organizations. Typical users are brands and media owners focused on performance and creative personalization across video, social, and CTV environments.
Sources: https://www.innovid.com/, https://www.innovid.com/platform