Category: Performance Marketing & Automation
Company: Iterable Inc.
Cross-channel marketing automation and customer engagement platform
Composite Score: 45.4
Rank: #139
Founded: 2013
Target Market: B2C
Industries: Retail & E-commerce, Media & Entertainment, Financial Services & Banking, Technology & Software, Consumer Packaged Goods (CPG), Travel & Hospitality, Professional Services, Other
Website: https://iterable.com
Iterable is a marketing technology platform from Iterable Inc. in the Performance Marketing & Automation category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Iterable receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Iterable currently has a composite score of 45.4 out of 100 (about 2.3 stars on a 5-point scale), placing it at rank #139. Scores are recalculated monthly based on the latest evidence.
Iterable is owned and operated by Iterable Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Iterable are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.