Category: E-commerce: Payments
Company: Klarna Inc.
Klarna is a payment solutions platform that enables consumers to shop online with flexible payment options, including 'buy now, pay later' features. It serves both consumers and merchants, enhancing the shopping experience with seamless checkout and personalized offers.
Composite Score: 36.1
Rank: #701
Founded: 2005
Target Market: General
Industries: Retail & E-commerce, Financial Services & Banking, Fashion & Apparel, Travel & Hospitality, Food & Beverage, Sports & Fitness, Education, Other
Website: https://www.klarna.com
Klarna is a marketing technology platform from Klarna Inc. in the E-commerce: Payments category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Klarna receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Klarna currently has a composite score of 36.1 out of 100 (about 1.8 stars on a 5-point scale), placing it at rank #701. Scores are recalculated monthly based on the latest evidence.
Klarna is owned and operated by Klarna Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Klarna are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.