Category: E-commerce: Payments
Company: Klarna Inc.
Klarna is a payment solutions platform that enables consumers to shop online with flexible payment options, including 'buy now, pay later' features. It serves both consumers and merchants, enhancing the shopping experience with seamless checkout and personalized offers.
Founded: 2005
Target Market: General
Industries: Retail & E-commerce, Financial Services & Banking, Fashion & Apparel, Travel & Hospitality, Food & Beverage, Sports & Fitness, Education, Other
Website: https://www.klarna.com
Klarna is a payment solutions platform that enables consumers to shop online with flexible payment options, including 'buy now, pay later' features. It serves both consumers and merchants, enhancing the shopping experience with seamless checkout and personalized offers.
Klarna is best known for Pioneered the 'buy now, pay later' model, revolutionizing online shopping payment flexibility, Offers a seamless checkout experience that enhances consumer satisfaction and retention and Provides personalized offers and recommendations, driving higher conversion rates for merchants.
Klarna is used by teams across Retail & E-commerce, Financial Services & Banking, Fashion & Apparel and Travel & Hospitality.
Klarna is owned and operated by Klarna Inc. and was founded in 2005. See the company profile for leadership, milestones, and acquisitions.
Klarna is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
The alternatives page lists sibling platforms in the E-commerce: Payments category alongside Klarna, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.