Category: Retail Media Networks (RMN)
Company: Macy's, Inc.
Macy's Media Network is a retail media network that connects brands with consumers through targeted advertising across Macy's digital and physical platforms. It serves B2B advertisers looking to enhance brand visibility and drive sales. Key features include data-driven insights and audience segmentation for effective campaign optimization.
Composite Score: 32.7
Rank: #916
Target Market: B2C
Industries: Retail & E-commerce, Media & Entertainment, Fashion & Apparel, Consumer Packaged Goods (CPG)
Website: https://www.macysadvertising.com
Macy's Media Network is a marketing technology platform from Macy's, Inc. in the Retail Media Networks (RMN) category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Macy's Media Network receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Macy's Media Network currently has a composite score of 32.7 out of 100 (about 1.6 stars on a 5-point scale), placing it at rank #916. Scores are recalculated monthly based on the latest evidence.
Macy's Media Network is owned and operated by Macy's, Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Macy's Media Network are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.