Category: Personalization
Company: Microsoft Corp
Clarity is a free user behavior analytics tool that helps you understand how users are interacting with your website through session replays and heatmaps.
Composite Score: 31.6
Rank: #1217
Target Market: B2B
Website: https://clarity.microsoft.com
Microsoft Clarity is a marketing technology platform from Microsoft Corp in the Personalization category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Microsoft Clarity receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Microsoft Clarity currently has a composite score of 31.6 out of 100 (about 1.6 stars on a 5-point scale), placing it at rank #1217. Scores are recalculated monthly based on the latest evidence.
Microsoft Clarity is owned and operated by Microsoft Corp. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Microsoft Clarity are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.