Category: Personalization
Company: Microsoft Corp
Clarity is a free user behavior analytics tool that helps you understand how users are interacting with your website through session replays and heatmaps.
Target Market: B2B
Website: https://clarity.microsoft.com
Clarity is a free user behavior analytics tool that helps you understand how users are interacting with your website through session replays and heatmaps.
Microsoft Clarity primarily serves B2B organizations.
Microsoft Clarity is owned and operated by Microsoft Corp. See the company profile for leadership, milestones, and acquisitions.
Microsoft Clarity is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
The alternatives page lists sibling platforms in the Personalization category alongside Microsoft Clarity, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.