Moz

Category: Performance Marketing & Automation

Company: Moz Inc.

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SEO software with rank tracking, site audits, and keyword research tools.

Founded: 2004

Target Market: B2C

Industries: Retail & E-commerce, Technology & Software, Media & Entertainment, Professional Services, Travel & Hospitality, Consumer Packaged Goods (CPG), Education, Other

Key Features

AI-generated feature reference from web research · Generated 2025-12-06; citations identify available source support and do not independently verify every claim.

Comprehensive Keyword Research

Discover thousands of keywords with difficulty scores, search volumes, and SERP analysis.

Rank Tracking Across Engines

Monitor performance of hundreds of keywords across 170+ search engines daily.

Site Crawl Audit

Identify and diagnose technical SEO issues with actionable recommendations for optimization.

Competitive Research Tools

Analyze competitors, identify keyword gaps, and uncover link opportunities for strategic advantage.

Local Business Listings Management

Manage and optimize local business listings across Google, Facebook, and other directories.

Review Management Dashboard

Monitor and respond to customer reviews from a centralized interface for reputation management.

Moz API for Custom Solutions

Leverage the Moz API to integrate proprietary metrics into custom applications and dashboards.

Website: https://moz.com

Frequently asked questions

What is Moz?

SEO software with rank tracking, site audits, and keyword research tools.

What is Moz known for?

Moz is best known for Renowned for its comprehensive keyword research tools that drive effective SEO strategies., Offers robust site audit features that provide actionable insights for website optimization. and Recognized for its accurate rank tracking capabilities, helping users monitor search engine performance effectively..

Who is Moz for?

Moz primarily serves B2C brands across Retail & E-commerce, Technology & Software, Media & Entertainment and Professional Services.

Who makes Moz?

Moz is owned and operated by Moz Inc. and was founded in 2004. See the company profile for leadership, milestones, and acquisitions.

How is Moz evaluated?

Moz is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.

What are alternatives to Moz?

The alternatives page lists sibling platforms in the Performance Marketing & Automation category alongside Moz, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.