Category: Performance Marketing & Automation
Company: Moz Inc.
SEO software with rank tracking, site audits, and keyword research tools.
Founded: 2004
Target Market: B2C
Industries: Retail & E-commerce, Technology & Software, Media & Entertainment, Professional Services, Travel & Hospitality, Consumer Packaged Goods (CPG), Education, Other
Website: https://moz.com
SEO software with rank tracking, site audits, and keyword research tools.
Moz is best known for Renowned for its comprehensive keyword research tools that drive effective SEO strategies., Offers robust site audit features that provide actionable insights for website optimization. and Recognized for its accurate rank tracking capabilities, helping users monitor search engine performance effectively..
Moz primarily serves B2C brands across Retail & E-commerce, Technology & Software, Media & Entertainment and Professional Services.
Moz is owned and operated by Moz Inc. and was founded in 2004. See the company profile for leadership, milestones, and acquisitions.
Moz is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
The alternatives page lists sibling platforms in the Performance Marketing & Automation category alongside Moz, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.