Category: AdTech: DMPs & Consumer Intelligence
Company: NIelsenIQ
Streamline your marketing process by profiling and activating audiences across digital platforms with the enriched data sets of Nielsen Marketing Cloud.
Target Market: B2C
Industries: Media & Entertainment, Retail & E-commerce, Financial Services & Banking, Technology & Software, Consumer Packaged Goods (CPG), Professional Services, Travel & Hospitality, Other
Website: https://www.nielsen.com/solutions/media-planning/marketing-cloud/
Nielsen Marketing Cloud is a cloud-based marketing platform that centralizes data management, audience profiling and media activation to help marketers plan, target and measure campaigns. It combines Nielsen first-, second- and third-party audience data with built-in analytics and Nielsen AI to provide real-time audience insights and cross-channel activation across digital and linear channels.
Sources: https://www.nielsen.com/solutions/media-planning/marketing-cloud/, https://www.nielsen.com/solutions/media-planning/
Key features include integrated planning, activation and data management in a single platform; real-time audience insights and built-in analytics driven by Nielsen AI; cross-channel activation (digital and linear) and custom audience segmentation; and support for third-party data integration and campaign performance optimization. The platform is ID-agnostic and provides next-generation integrations for media buyers and sellers to activate audiences across many channels.
Sources: https://www.nielsen.com/solutions/media-planning/marketing-cloud/, https://www.nielsen.com/solutions/media-planning/
Primary competitors in the DMP and consumer intelligence category include Acxiom, Resonate, Throtle, Eyeota, Decentriq, Extuitive, OnAudience and Lotame. These vendors offer overlapping capabilities such as audience data, segmentation and activation for programmatic and cross-channel marketing.
Sources: https://www.nielsen.com/solutions/media-planning/marketing-cloud/, https://www.nielsen.com/solutions/
Nielsen Marketing Cloud is typically used by B2C organizations across industries such as media & entertainment, retail & e-commerce, financial services & banking, technology & software, CPG, professional services, and travel & hospitality; it supports both small and large organizations. Use cases include media buyers and sellers who need audience measurement, cross-channel campaign activation, private data transactions and campaign optimization informed by Nielsen audience measurement and analytics.
Sources: https://www.nielsen.com/solutions/media-planning/marketing-cloud/, https://www.nielsen.com/solutions/audience-measurement/