Category: Ops/PM
Company: Opal Inc.
Opal is a marketing operations platform that streamlines campaign planning, workflow automation, and resource management. It serves both B2B and B2C organizations, enabling teams to collaborate efficiently and track project progress in real-time.
Target Market: Both
Industries: Energy & Utilities, Manufacturing, Other
Website: https://workwithopal.com/
Opal is a marketing operations platform that streamlines campaign planning, workflow automation, and resource management. It serves both B2B and B2C organizations, enabling teams to collaborate efficiently and track project progress in real-time.
Opal is best known for Renowned for its advanced planning and visualization tools tailored for brand marketers, Trusted by major brands like Target and Starbucks for its robust marketing collaboration features and Offers unique insights and analytics that enhance campaign effectiveness and brand storytelling. Its strongest capability coverage is in Campaign/project planning & calendars.
Opal primarily serves both B2B and B2C teams across Energy & Utilities, Manufacturing and Other.
Opal is owned and operated by Opal Inc.. See the company profile for leadership, milestones, and acquisitions.
Opal is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
The alternatives page lists sibling platforms in the Ops/PM category alongside Opal, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.