Opal

Category: Ops/PM

Company: Opal Inc.

Opal is a marketing operations platform that streamlines campaign planning, workflow automation, and resource management. It serves both B2B and B2C organizations, enabling teams to collaborate efficiently and track project progress in real-time.

Composite Score: 37.3

Rank: #649

Target Market: Both

Industries: Energy & Utilities, Manufacturing, Other

Key Features

Website: https://workwithopal.com/

Frequently asked questions

What is Opal?

Opal is a marketing technology platform from Opal Inc. in the Ops/PM category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.

How is Opal scored?

Opal receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.

What is Opal's current rating?

Opal currently has a composite score of 37.3 out of 100 (about 1.9 stars on a 5-point scale), placing it at rank #649. Scores are recalculated monthly based on the latest evidence.

Who owns Opal?

Opal is owned and operated by Opal Inc.. Visit the company profile for leadership, milestones, and acquisitions.

What are alternatives to Opal?

Top alternatives to Opal are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.