Integrated Lead-to-Invoice Workflow
Connect enquiry capture, proposal generation, project planning and invoicing into one automated flow.
Sources: https://ostina.ai/
Ostina
Category: Agentic AI Orchestration
Company: Ostina Ltd.
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Ostina provides agentic AI assistants that automate workflows and handle tasks end-to-end. It serves both SMBs and larger teams, offering customizable agents and integrations with business apps to streamline operations.
Target Market: Both
Key Features
AI-generated feature reference from web research ยท Generated 2026-09-15; citations identify available source support and do not independently verify every claim.
Email Triage and Drafting
Automatically sort, tag inbox messages and draft replies using approved company knowledge for fast approvals.
Sources: https://ostina.ai/
Voice Call Capture and Summaries
Answer calls, capture lead details and generate clear summaries with next-action instructions.
Sources: https://ostina.ai/
Template-based Proposal Generator
Turn captured details into polished, brand-compliant quotes and proposals using configurable templates.
Sources: https://ostina.ai/
Score CRM and Client Portal
Centralize customer history, tickets, pipeline, project status and client access in a secure portal.
Sources: https://ostina.ai/
Multi-channel Support Connector
Unify phone, WhatsApp, email and ticketing into a single AI-supported customer support workflow.
Sources: https://ostina.ai/
Rules-driven AI Automation Engine
Detect repetitive tasks across systems and run AI workflows that follow business rules and escalate to humans.
Sources: https://ostina.ai/
Maintenance and Continuous Improvement
Provide ongoing reviews and updates to automation setups to optimize productivity and reduce avoidable costs.
Sources: https://ostina.ai/
Website: https://ostina.ai/
Frequently asked questions
What is Ostina?
Ostina is a UK-based AI automation company that builds and implements AI-supported workflows for small and medium-sized businesses, connecting email, calls, WhatsApp, support, proposals and billing into integrated operational flows with human escalation where judgment is needed. The company offers discovery, implementation and ongoing maintenance services and provides a mobile companion and client portal as part of its solution.
Sources: https://ostina.ai/, https://ostina.ai/about-ostina.htm
What are its key features?
Key features include Score (a bundled CRM and secure client portal for customer history, tickets and pipeline), Pulse (email triage, tagging and draft replies using approved knowledge), Vox (call answering, lead capture and summary generation), Motif (template-based proposals and faster quote turnaround) and Tempo (scheduling/PA); Ostina also provides AI marketing modules, bespoke automation design, a mobile companion and ongoing maintenance and updates. These modules are designed to automate repetitive tasks across inboxes, calls, proposals, scheduling and billing while escalating to humans when required.
Sources: https://ostina.ai/, https://ostina.ai/why-ostina.htm
Who are its primary competitors?
Competitors in the same agentic AI orchestration category include Omni AI, Zakeke AI Agent Studio, Adobe Experience Platform Agent Orchestrator, Arize AI, Wonderful, Helicone, Langfuse, and AI21 Maestro as listed among candidate peers.
Sources: https://ostina.ai/, https://ostina.ai/about-ostina.htm
What industries and types of companies often use Ostina?
Ostina targets small and medium-sized businesses (SMBs) in the UK that need to reduce repetitive admin across sales, support and billing workflows; it is positioned for organisations that want practical AI automation integrated with existing tools rather than industry-specific platforms. The site emphasizes use cases across lead capture, quoting, scheduling, delivery and customer support rather than naming specific industry verticals.
Sources: https://ostina.ai/, https://ostina.ai/why-ostina.htm