QuestionPro

Category: Experience Management

Company: QuestionPro Inc.

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QuestionPro is an enterprise survey and experience management platform for B2C organizations, offering panel management and respondent recruitment plus advanced question logic and real-time analytics. It includes sentiment analysis and role-based governance.

Founded: 2005

Headquarters: Austin, Texas, United States

Target Market: B2C

Industries: Retail & E-commerce, Healthcare & Life Sciences, Technology & Software, Media & Entertainment, Consumer Packaged Goods (CPG), Professional Services, Education, Other

Key Features

AI-generated feature reference from web research ยท Generated 2026-09-10; citations identify available source support and do not independently verify every claim.

Multi-Channel Feedback Collection

Create and deploy surveys across web, mobile, email, video, and live polls to collect feedback.

Sources: https://questionpro.com

Advanced Question Logic

Apply branching, skip, quota and workflow triggers to control survey paths and respondent flows.

Sources: https://questionpro.com

Real-Time Dashboards

Generate live analytics dashboards to visualize responses, trends, and KPIs instantly.

Sources: https://questionpro.com

AI-Assisted Research Tools

Use AI to generate survey questions, summarize open-ends, create dashboards, and auto-generate reports.

Sources: https://questionpro.com

Video Response & Sentiment Analysis

Capture video answers and extract real-time emotion and sentiment without manual review.

Sources: https://questionpro.com

Synthetic Data & Digital Twin

Produce statistically accurate synthetic datasets from your data to validate surveys and models safely.

Sources: https://questionpro.com

Enterprise CX & EX Workflows

Manage VoC, journey mapping, employee lifecycle surveys, 360 feedback, and action planning end-to-end.

Sources: https://questionpro.com

Integrations and API Access

Connect to existing tools and systems via APIs and prebuilt integrations for data exchange and automation.

Sources: https://questionpro.com

Website: https://questionpro.com

Frequently asked questions

What is QuestionPro?

QuestionPro is a survey and experience management platform that supports enterprise B2C organizations in collecting multi-channel feedback and managing customer and employee experience programs. It provides tools for designing, distributing, and analyzing surveys as well as research-suite capabilities for market research and VoC programs.

Sources: https://questionpro.com, https://questionpro.com/features/

What are its key features?

Key features include comprehensive survey creation and AI-assisted question generation, real-time analytics and AI-driven dashboards, sentiment and video analysis for instant emotional insights, synthetic data generation for testing, and employee experience tools such as 360 feedback and journey management. The platform also supports integrations and workflow triggers to automate survey management and action planning.

Sources: https://questionpro.com/features/, https://questionpro.com/features/questionpro-ai/

Who are its primary competitors?

Primary competitors in the same category include Qualtrics XM for Customer Experience, Kustomer, Contentsquare VOC, Contentsquare Experience Monitoring, Poppulo, Cyara, Actionable, and Clootrack. These platforms provide related capabilities across customer experience, VoC, messaging/CRM, and experience monitoring.

Sources: https://questionpro.com, https://questionpro.com/features/

What industries and types of companies often use QuestionPro?

QuestionPro is used by enterprise B2C organizations across industries such as retail & e-commerce, healthcare & life sciences, technology & software, media & entertainment, consumer packaged goods (CPG), professional services, and education. Typical users include market research teams, CX and HR teams running VoC and employee experience programs at enterprise scale.

Sources: https://questionpro.com, https://questionpro.com/features/