Category: AdTech: Programmatic
Company: Smaato Inc.
Maximize revenue potential with impactful ad experiences from the world's leading multi-channel advertisers.
Composite Score: 31.6
Rank: #1164
Target Market: B2B
Website: https://www.smaato.com
Smaato is a marketing technology platform from Smaato Inc. in the AdTech: Programmatic category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Smaato receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Smaato currently has a composite score of 31.6 out of 100 (about 1.6 stars on a 5-point scale), placing it at rank #1164. Scores are recalculated monthly based on the latest evidence.
Smaato is owned and operated by Smaato Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Smaato are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.